Category

Online Marketing
Google My Business – Optimize in right way and increase Sales Why would you take the time to look up a business’ number in a phone book when you can find it instantly with a Google search? Now, let’s turn the table. Think of that same scenario but from your perspective as a business owner....
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Mobile Advertising : 7 mobile advertising trends that will make it big in 2018   With 2017 now safely behind us, it’s time to look ahead to the coming year and identify the key areas in mobile marketing that brands and agencies should be not just aware of, but actively integrating into strategic plans. Here...
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Geofencing Advertising: How and Where it works ? Welcome, one and all, to what should be a fun little tech-based post. Like many people, I find technology interesting. The way we’ve developed different systems over the years, and how we’ve gone on to apply these to modern life is at times fascinating, especially when it...
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Social Media Marketing – 10 Easy Steps to Getting Started At some point, every entrepreneur comes to the crossroads of whether they should engage in social media marketing or not.  The quick answer is – yes! I know, I know! You don’t have time! You have a dozen appointments on the go, a million tasks...
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What exactly is programmatic advertising and how can marketers use it for their brands? One of the buzzword in online marketing nowadays is programmatic advertising. But what exactly is programmatic advertising and how can marketers use it for their brands? Programmatic advertising affects our daily life more than we think. Apparently, we are in contact...
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Email marketing is a great tool for all businesses to use. It is a marketing technique that allows you to communicate with your audience directly to their inbox that most users check daily. According to The Radicati Group, more than 3.7 billion people globally used email as of January 2017, and the growth isn’t going to slow down in...
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The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any...
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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor...
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