Category

Online Marketing
What is Hero, Hub, Hygiene content
YouTube came up with this model content strategy as part of their playbook for brands using the video-sharing site. The simple premise is that your campaign should consist of three types of content: Hero, Hub and Hygiene. ✔️Hero content: this is your big-ticket, probably expensive-to-produce, featured content which aims to tap directly into your audience’s...
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Digital Disruption
Disruption, by our definition, means a shift in relative profitability from one prevailing business model to another. The dominant companies, accustomed to the old approach, lose market share to a new group of companies. Not every disruption is driven by advances in technology, but Digital Disruption is. Digital disruption can seem like a threat, but...
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Digital Disruption
When it comes to success stories in business, we often hear how the adoption of new technologies was the key to significant growth. The phrase ‘innovate or die’ can come across as quite harsh, but in today’s competitive business world, it does have some merit. Over the last two decades, technology has completely changed the...
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Online Marketing Vs Offline Marketing
In other words, we are discussing why Digital / Online / Internet marketing is preferred over the Traditional / Offline Marketing … right ! So in some quick points I am going to explain its advantages – hope it helps Advantages of Digital Marketing over Traditional Marketing thats why its a preferred channel of marketing :- Low cost:While...
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using-hashtags-on-instagram
Don’t ever underestimate the importance of Instagram hashtags. It plays an essential role in expanding your Instagram reach, and it helps you develop your following. The Purpose Of Using Hashtags On Instagram So why should we include hashtags in our Instagram captions? Hashtags help you categorize your content. These can either be common hashtags that everybody...
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target audience in social media
Almost half of online campaigns don’t reach their target audience, showing the struggle many brands face to target effectively through digital, according to a research. Know your audience first before jumping into any kind of social & Digital marketing! #EDS #socialmedia #socialmediamarketing #instagram #dubai#digitalmarketing #digitalmarketer #socialmediamarketing #seo #adwords#smsmarketing #emailmarketing #pushnotification
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Likes Facebook and Instagram
The Psychology of being ‘liked’ on Social Media! As social beings we like to talk about ourselves. Either directly or indirectly. That little rush you get when your post gets more likes than normal? Dopamine is a reason for that rush. For every thumbs up or heart we get a little psychological high through a...
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What is Google My Business (GMB)? And What are The Benefits
  Google my business is a free tool offered by Google for business owners. The tool is mainly focused on the Local market to show up your business in various platform desktop google search, mobile search, local search and Google Maps. It allows you to set up an account, verify business and edit the business...
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What is AdWords Bid Strategy and How to save money on your campaigns?
Running Google Adwords ad campaigns is all about getting the most out of your budget but shockingly most of the companies failed to achieve their ROI. It may be lack of experience or education, that companies invest a lot of money in keywords for better ROI. But adding more money in the keywords is that...
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Instagram Marketing: Why It’s Awesome?
Instagram Marketing: Why It’s Awesome? Determine Your Objectives: What do you want to achieve on Instagram? What’s the purpose of your brand using Instagram? Whether you’ve never published a single photo or you’re an Instagram seasoned pro, consider the following for your Instagram marketing strategy: What will Instagram allow you to do that other platforms...
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