The Dubai Mall Advertising, Advertise in Dubai Mall
Advertise in Dubai Mall
Dubai Mall is the world’s largest shopping mall and a global icon of retail. Located in the progressive Downtown Dubai precinct next to the world famous, Burj Khalifa, the mall welcomes 80 million affluent visitors annually. It is carefully zoned by store type, activity type and affluence, making Dubai Mall a powerful advertising hub for the region’s brands. Carry on reading as we’ll be sharing everything you need to know about advertising in Dubai Mall.
Why advertise in Dubai Mall?
The more appropriate question is, why not? Mall advertising is the best way to speak to your target audience while they are ready to purchase and open to a branded message. Mall visits in the UAE are often treated as an all-day outing, with multiple meals, leisure activities and purchases being the order of the day.
But in order to maximise your advertising impact and generate meaningful return, the right planning is required to ensure your content and its placement reaches the right audience with an engaging and memorable message. Empire has a team of experts to help you do just that!
Advertising options in Dubai Mall
Dubai Mall offers a wide range of advertising options, including billboards, kiosks and posters. Let’s take a look at some of the possibilities.
Grand Drive Banners:
As customers approach the mall entrance, they won’t be able to miss the Grand Drave Banners! The LED screen displays are 1.8 meters wide and 4 meters high and can be used to present still or video content. Our experienced team will advise you on creating a stunning display that will captivate your customers.
Ice Rink Screen:
The ice rink at the mall is the ideal place to advertise to families. With its Olympic-size skating area and constant crowd, advertisers can reach families in this mall sector. The screen dimensions are 20 meters by 10 meters and display 15-second spots.
Link Bridge screens:
The mall has 22 screens placed above passageways and corridors, guaranteeing that practically every person visiting the mall will be able to see them. They offer fantastic general awareness exposure, and an impressive format in which to deliver your message.
Store Directory Display:
As large as Dubai Mall is, you can be sure that the store directories will be utilized. The directories are placed at eye level, where they are easily visible and provide high coverage due to their number.
Internal Metro Link Screen:
Dubai Mall has an internal metro link. This would be a great place to place your ad, since it will be seen by high foot traffic all week long. By doing this, you’ll be able to reach your audience in a quiet moment (away from all the stores and distractions) when they have the time to engage with brands or do some research through their mobile.
Food Court Screens:
This is a high-traffic area in Dubai Mall which has substantial dwell time. The screens are 46” which ensures maximum impact. Another way to capitalise on your audience’s ‘pause’ as they grab some food and think about their next move.
In-mall advertising is one of the most popular OOH advertising mediums in Dubai, as 60% of the population visits the mall on a daily basis—whether it’s for work or leisure. This makes in-mall advertising a point of purchase location that advertisers favor.
Dubai Mall is one of the most popular shopping destinations for Emiratis and tourists alike. A minimum of 5 hours are spent there each month by an average of 6.4 million visitors, who come to shop, dine, meet friends and family, or attend a concert or sporting event. The mall has several entertainment options as well as advertising opportunities.
Although any type of business can advertise in malls in Dubai, those specializing in FMCG, education, tourism and airlines might find exposure to the largest audience. In addition, businesses marketing products can also reach their target demographic by advertising within the Dubai Mall; the mall’s high visibility guarantees a large audience for all types of businesses.
Dubai Mall is a popular tourist destination in the United Arab Emirates. It attracts residents of Dubai and visitors from other parts of the country. Tourists also come from all over the world, including locations outside the UAE. The mall offers many activities to keep people entertained throughout the day.
Dubai Mall offers digital screens to advertisers, located in strategic spots of the mall with high foot traffic. Digital screens are displayed on directories, link bridges, and other attractive areas such as the Ice Rink, Aquarium and Fountain Entrance. Outdoor options include static panels and digital screens. Advertisers can take advantage of these spaces to interact directly with customers through various types of content.
The placement of advertising options in the mall is strategic, so many of the available advertising spots are digital displays on which you could place a video or image that attracts customers.
Advertising on the Dubai Mall screens is an effective way of reaching potential customers, as they will never miss your ads due to the mall’s large number of screens as well as their distribution throughout the building. One of our returning clients, UAE Warriors (a fighting championship event), advertises on the Dubai Mall screens every two months because they have seen positive results from this form of advertising.
Malls in Dubai are categorized based on where they are located, the demographics of their target audience and their income level. For example, the Mall of Emirates targets expatriate Arabs and Westerners while Mirdif City Center targets local Emiratis and expatriates. However, Dubai Mall targets all nationalities so location is important in identifying your target market.
It is important to note that malls are categorized in terms of the quality of the retail brands they feature. For example, one might find local Emiratis frequenting high-end retail stores like Louis Vuitton or Chanel. Other parts of the Dubai Mall cater to a different kind of consumer (i.e., one with mid-level spending power).
