All Press Release Distribution products contain a carefully-considered combination of news agency feedsproprietary distribution and online reach to ensure your required media and consumer audiences are targeted and engaged in the most effective way possible. We offer Guaranteed Press Release in KhaleejTimes, GulfNews, Al Bayan, Al Khaleej, Emarat Al Youm, Gulf Today, The National Etc. Press Release Distribution Company in Dubai UAE We have credible news agency partners around the world as well as a dedicated PR Media Relations resource to ensure we are delivering your content to journalists responsibly and using their preferred distribution channels. We also offer unparalleled online coverage, fully managed distribution support through our Client Services team, and online reporting. Public Relations, Corporate Communications, Marketing Communications and Internal Communications are executed by us from strategy and planning to implementation and review. PR Agency Dubai, PR Marketing Dubai, PR Company in Dubai

 

Press Release Distribution Dubai, PR Agency UAE, Public Relation Agency

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All Press Release Distribution products contain a carefully-considered combination of news agency feedsproprietary distribution and online   each to ensure your required media and consumer audiences are targeted and engaged in the most effective way possible.

We have credible news agency partners around the world as well as a dedicated PR Media Relations resource to ensure we are delivering your content to journalists responsibly and using their preferred distribution channels. We also offer unparalleled online coverage, fully managed distribution support through our Client Services team, and online reporting. Services:-

  • Translation where required
  • News Agency Wire Distribution
  • News Agency Theming
  • Tailored Distribution
  • Online Posting
  • Social Bookmarking Buttons
  • PR for Journalists
  • Reporting
Get earned media and influencer attention

Media coverage can amplify a story and add third-party credibility to a message, and PR has a proven ability to generate up to 48% more media pickup than other providers, as well as ranking #1 with journalists and bloggers as the most trusted press release news source.* Generate Earned Media  We deliver to editorial systems and newsrooms of major media organizations– a direct pipeline that online-only providers just can’t offer. Get Noticed with PR for Journalists  We connect brand messages with influential journalists — from our active community of more than 36,000 members — who have specifically requested to see news in your industry. Access to the Industry’s Largest Distribution Network  Share your message with media by industry, geography or topic – our powerful network of thousands of media points helps you reach influencers critical to your brand.

Attract viewers with online syndication

Sharing your press release beyond your owned properties is key to successful multichannel promotion. Increase online visibility, traffic, search rank and authority by promoting your content via influential website and online network. Boost Visibility — Share your content across our industry-leading, online syndication network, which includes big names such as Yahoo! Finance, Newsweek, Readers Digest, NewsNow, New York Magazine, CNBC and Business Journals that attract a large viewership. Drive Discoverability — Enhance your brand visibility by posting to Online Network, which has 4X the page views and up to 80% higher search ranking than our nearest competitor.* Get Noticed on Mobile — Make your news more easily accessible on mobile phones, e-readers and tablets via more than 180 apps in our network.

Create demand with content distribution

Marketers can use our distribution network to generate leads from their content by targeting key audiences across channels. Attract New Audiences with Online Syndication — Expand your digital footprints beyond your owned channels by tapping our global distribution network. It includes more than 10,000 websites with big names that attract a large viewership. Expand Industry Reach — We target and deliver your message to influencers in more than 100 industries. Examples include Forbes, Yahoo! Finance, CNNMoney, MarketWatch, TheStreet.com, Bizjournals.com, Business.com and more in the Finance industry, WebMD, Reuters Health, Drugs.com, and more in the Health industry, and Wired, Tech Crunch, Engadget, Computerworld, CNET News, InformationWeek, R&D Magazine and more in the Tech industry.

Our Public Relations campaigns shine the light of mainstream media coverage on our clients’ brands, products and services. Helping them reach millions of potential new customers. Every day we supply the UAE media with content which also conveys the key messages of our clients and often includes hyperlinks direct to client websites. Working closely with the national media on a daily basis since 2006 means we have developed very close relationships with journalists across the media landscape which our clients are able to benefit from. Clients also find that a well-stocked what the press say web page delivers long term credibility and aids conversion rates. Our digital PR campaigns have the added benefits of huge SEO value from Google friendly media hyperlinks into our clients’ websites.  A single link from a mainstream news site can deliver a huge amount of traffic and long-term organic search benefits. We understand that each client faces unique challenges when it comes to engaging the public, that’s why we listen first and really get to understand our client before putting together a PR solution. PR is about how the public relates to a brand or company. As such PR is happening all the time and isn’t something any brand can afford to leave to chance. Our campaigns harness the power of the media to move public sentiment in the right direction for our clients. The way information is consumed has changed massively in the past 20 years and we have seen huge shifts since our launch in 2006. The ubiquity of smart phones and social media means public sentiment can now spread exponentially meaning both good and bad news can impact brands very quickly. This provides both huge opportunities and huge challenges for brands but PR remains the most effective way for business owners to steer perceptions of their companies in the right direction. PR remains our core service but today all communication must be integrated to include elements of social media and SEO as well as media coverage and attention. Our team ensure that client messages reach influencers and that all communications are joined up and effective.

Digital PR

Having an online presence is now an essential – whether you’re in the public, private or third sector, having an established place on the web has become a requirement for everything from marketing and advertising to recruitment and sales. But it can still be a challenge to navigate the complex world of websites and social media especially when competing against larger brands or more established competition. But the web does offer immense opportunities and has the ability to level the playing field and allow challenger organizations to find a large audience in a short space of time. EDS can help any organization understand how to use the web better and help build an online audience or customer base from the ground up. We have the experience and understanding to build your profile, improve your reputation and produce meaningful results online, using a full suite of digital tools, video and social media.

Whether it’s a targeted PR or lobbying campaign, or a longer term brand building and reputation management mission, EDS knows how to frame and deliver your message in the digital arena. We can assist you in building and operating digital channels, closing the gaps in your online presence, and making the connections that boost your reach. Our digital services include:

  • Digital campaigns: designing and executing strategic and effective online PR campaigns, ensuring your messages are defined and effective
  • Social networking: helping you to widen your social networks online and target the most relevant stakeholders
  • Podcasts: creating radio audio, video, ePub or Pdf downloadable files for you to publish for your audience to absorb offline
  • Blogging: blogs are now a well-established means of communicating directly with the online community, and are a key way to publish your latest news, events, products, campaigns, stories direct to your audience

Digital Audit

We offer a digital audit service, to help you take advantage of the new ways of communicating. We’ll assess your online presence and reputation, and offer you advice on improving both. We’ll show you how to incorporate social media channels in everything you do, and explain how to seed conversations and influence opinion. In short, we’ll make the digital world work for you. Our digital audit will…

  • Assess your presence online, helping you understand the size and scope of the conversations and awareness of your organization or campaign
  • Provide a plan of action, explaining how our team of digital experts will work with you to boost your current offering, mapping the key influencers
  • Execute that plan, engaging with key stakeholders online, providing targeted content, real-time online conversations, and digital community management

Our digital services are available individually, or as part of an integrated political lobbying and media relations campaign.

PR Services – Assignments & Retainers
  • Media Relations Program covering Press Releases, Media Interviews, Press Conferences, Media Monitoring and Analysis
  • Participation and Support at Conferences, Exhibitions and Relevant Events; Awards and Recognition
  • Content Creation – Research, Speeches, Press Material, Contributory Articles, Marketing Communication and Internal Communication
  • Media Training including Q&A, Briefing Notes
  • Original Events and Activation’s
  • Risk Register and Crisis Communications

How We Add Value to Retainer Clients?

  • In-depth Understanding of their Audiences and Current Positioning
  • Developing Key Messages and Communication Plans that align with Business Objective This is a Workshop that is conducted in coordination with the Client to arrive at a consensus on the Key Messages to be Delivered and to Who.
  • Recommendations with a Calendar for Implementation
  • Defined deliverable’s and results

KhaleejTimes, GulfNews, Al Bayan, Al Khaleej, Emarat Al Youm, Gulf Today, The National Etc

For people to be interested in your news release, you have to give them a good reason. That reason is the “so what?” factor—what’s in it for them? The word “unique” is important, because it means that the information in the release can’t be found elsewhere. So, if you want your news release to be read, make sure it contains information that hasn’t been released before.

It’s important to consider your intended audience when writing a news release, since different audiences have different interests. For instance, a trade publication for business professionals might be more relevant than a general-interest newspaper. Distributing the release to specific audiences through targeted distribution, such as niche publications and trade journals in your industry, is a basic requirement for news release success.

Search engine marketing (SEO) is an important part of any PR campaign. SEO can increase your search engine ranking and drive more traffic to your website. Include keywords in the headline and subheads, anchor link text, and within the body of the text. Stay away from content mills that churn out releases filled with spam, “unnatural” links. Follow Google’s rules about anchor text, and avoid stuffing the release with keywords by repeating them.

Press releases should be clear and concise, avoiding industry jargon and clichés. A catchy headline or first sentence will attract attention from editors who decide whether or not to publish the story. If emailing a release, include your key pitch point in your email cover note.

For news releases, reporters may want to include a quote from a top executive or company expert. However, most executives’ quotes are too long-winded or filled with industry jargon. Quotes that focus on the company’s products rather than on the reporter’s questions will probably be deleted.

To avoid embarrassing mistakes in a publication, proofreading must be thorough. Public relations agencies and departments have lost revenue, faced angry executives and suffered public ridicule because of proofreading oversights such as misspelled names in headlines, incorrect prices and wrong dates for company events. Following recommended proofreading practices can help spot errors and avoid embarrassment. Also remember to check the contact information and basic boilerplate background.

PR people can build their own media databases with a spreadsheet and some earnest research. Many experienced PR pros now recommend against paying for news release distribution services, except in a few situations. Commercial news release distribution services place news releases in front of few, if any, relevant journalists. The services can place the release on online news sites, but most public cannot find the link from Google or from the site’s home page. Instead of relying on press release distribution services, PR people should build targeted lists of relevant journalists, develop relationships with those reporters over time, and send news announcements directly to them when they are relevant.

News releases should not be issued on certain days of the week, unless the announcement is time-sensitive and involves breaking news. Some businesses avoid distributing news releases during the holiday season unless they have a seasonal connection, but that time offers PR opportunities because PR activity slows.

Repurposing content can increase its value to an organization. For example, PR can modify and expand the release for a company blog or create a video interview based on the release.

News releases are a powerful tool for public relations because they help keep your company and its products in the news. Independent media monitoring services can show you how well your PR efforts are working by finding where the stories about your company have appeared across all media, including social media mentions that can be just as important as traditional news media placements. Seek a monitoring service that offers customizable PR measurement dashboards that integrate results from print, online news, broadcast, social media and analytics from corporate and brands websites.

Press releases remain a powerful tool for spreading news about your business, as long as you follow best practices in preparing and distributing them and track the effectiveness of your efforts

Featured on Khaleejtimes, GulfNews, Arabian Business, Zawya
Featured on Khaleej Times
Featured on Gulf News
Featured on Arabian Business
Featured on Zawya

GET IN TOUCH

Address: Office 211, Palace Tower, Dubai Silicon Oasis, Dubai, UAE

Email: [email protected] | Tel. : +971 4 5193444 | Mobile : +971 55 6889896