Instagram ads appear in a bold, linear format at the centre of visual inspiration.
Tell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format.
Get the same visually immersive quality as photo ads, with the added power of sight, sound and motion. And now, you can share videos that are up to 60 seconds long in landscape or square format.
From sparking inspiration to driving action, get the business results and customers you care about.
Drive awareness of your business, product, app or service.
Make potential customers more aware of your products or services.
Increase product sales, mobile app downloads and even visitors to your shop.
Add another layer of depth to campaigns, where people can swipe to view additional photos or videos in a single ad.
Complement your feed content with ads on Instagram Stories. Connect with over 300 million accounts using stories daily.1 Learn more about stories ads and specs.
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Instagram ads appear in the Newsfeed of your audience. Ad formats consist of Image Ads, Video Ads, and Carousel Ads to meet your different marketing objectives.
Instagram focuses its advertising strategy around its vast member data, allowing advertisers to target an audience segment precisely. In fact, Instagram offers advertisers the ability to reach their exact audience — from a broad demographic, to a geographic preference, and to a more granular interest and behavior.
Here are some ways that you can find the right audience for your Instagram ad:
Instagram allows for precise location targeting, based in part on your profile data and the IP address of the computer you log in with. Most cities in the UAE, Middle East Countries. allow you to expand the targeting to include surrounding areas of 10, 25, and 50 miles if you want to reach specific regional markets.
Instagram leverages its members’ profile data to allow advertisers to drill down to specific keywords. These keywords represent a member’s interests. Topics that users are passionate about — such as their musical tastes, television preferences, religious views, and so on — can be used to further micro-target your audience.
You can target people on Instagram already connected to your Facebook Page or connected to another Page of yours. You can also target ads only to people who aren’t already connected; therefore, your existing fans aren’t shown your ad. And you can target the friends of people who are already connected to your Page.
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