Opt-in email marketing data

Need help tracking down genuine potential customers? Our experienced email marketers can source qualified ‘opt-in’ prospects that you are looking to reach in a cost-efficient manner.

Need help tracking down genuine potential customers? Our experienced email marketers can source qualified ‘opt-in’ prospects that you are looking to reach in a cost-efficient manner. Email is an essential addition to the marketing mix of any progressive company. Harnessing the enormous power of this low-cost medium can reduce the cost per acquisition and assist your business with a timely response to fast changing markets.

However, only properly targeted, quality data will prolong customer relationships and ultimately deliver a maximum response rate and return on investment.
There are two main ways we can acquire data to increase your email database and drive new business:

List rental

We can source high-quality targeted email data from various data owners that match your target demographics. Data is compiled from customer and enquirer information from insurance, financial services and e-retail companies across multiple channels -including email, post, telephone and SMS. With a daily rolling update programme of data feeds from over 45 contributors, the result is not only a highly selectable transactional file but also one with a high volume of records for roll-out campaigns.

Lead generation

Popular websites such as those that are prize based or feature a competition are specifically designed for this purpose and offer consumers the chance to win high value prizes in return for completing short brand-sponsored questionnaires. Consumers taking part in the surveys are required to be members. This provides a pool of consumers who have given their consent to be informed about future surveys and who are keen to participate in them.

The benefits
  • You can specify precisely what questions are asked, enabling you to build a consumer profile and instantly identify those prospects that are key to your business.
  • Data can be provided daily to ensure the lead is followed up whilst it’s fresh or can be used for forthcoming marketing activity.
  • You only pay for the qualified leads that are generated.