Discover the captivating world of Snapchat, an app renowned for its ability to send photos, videos, and text messages that vanish after being viewed for up to ten seconds. While Snapchat’s distinct disappearing nature may have initially caught your attention, its true popularity stems from its playful and entertaining features.

What Sets Snapchat Apart:

  • Augmented Reality Magic: Snapchat introduced augmented-reality graphics that can be attached to a person’s face or surroundings. These animations can be triggered by simple actions like opening your mouth, raising your eyebrows, smiling, or sending a kiss.

Why Choose Snapchat Advertising:

At EDS, we specialize in Snapchat advertising services, making it possible for businesses to leverage this dynamic platform for marketing purposes.

Our Expertise:

As a Snapchat Advertising Company in Dubai, UAE, we’re well-versed in harnessing the power of Snapchat’s unique features to create compelling ad campaigns that resonate with your target audience.

Ready to explore the playful side of advertising? Contact us today to learn how Snapchat advertising can elevate your brand.

Snapchat is one of the most used social media platforms in the UAE. It’s popular with millennials due to its unique features, like filters that enhance photos and videos, geofilters that allow users to send snaps showing their location, and stories that are shared for 24 hours and can be viewed by friends. The platform also offers custom Snapchat Geofilters for events, which can help promote your brand or business at a relatively low cost.

The use of augmented reality made Snapchat one of the most creative social media platforms in its early days. The advertisements were very engaging and creative as well. The user experience was also appealing – especially to millennials. This made Snapchat become one of the fastest growing social media platforms today with 41% daily reach of all 18-34 year olds in the UAE region alone.

Snapchat Advertising offers four ad-targeting categories that use its own audience data to aim ads. These targeting options are only available for Snap Ads.

Our team of experts will help you stay on the cutting edge of technology. We provide a wide range of services to help you connect with new audiences on various social media platforms, including Snapchat, Instagram and Facebook.

Snapchat Sponsored Lens, Sponsored Geo-filter

1. Sponsored Lens

Augmented-reality graphics that can be fixed to a person’s face or their surroundings with animations that can be triggered when a person opens their mouth, raises their eyebrows, smiles or puckers into a kiss.
Availability: Can only be bought directly from Snapchat’s sales team.

Add-ons: Advertisers can create more of a 360-degree effect by attaching a World Lens to their Sponsored Lens campaigns so that people can augment their surroundings using their phone’s rear-facing camera. Similar to front-facing Sponsored Lenses, World Lens animations can be triggered when a person taps their phone’s screen or points their camera at an augmented object.

2. Sponsored Geo-filter

Illustrated overlays that people can put atop the photos and videos they share privately in messages with friends or publicly as posts added to their Stories.

Availability: Can be bought directly from Snapchat’s sales team or through its advertising API.

Add-ons: Advertisers buying a Sponsored Geo-filter campaign directly from Snapchat’s sales team can add a Smart Geo-filter so that the ad’s creative can be tailored to specific locations, like individual cities, airports, brick-and-mortar stores or restaurants.

Snap to Store SnapChat Ads

3. Snap Ad

Vertical videos that can run up to 10 seconds long and appear within Snapchat’s original Shows, curated Our Stories, media companies’ Publisher Stories and between people’s publicly posted Stories.

Availability: Can be bought directly from Snapchat’s sales team, through its advertising API or through Snapchat Ad Manager, though some features are not available for ads bought through the self-serve tool.

Add-ons: Snap Ads can feature one of four types of attachments that people can swipe up to view.

Snapchat Marketing Dubai

Article:

Snap Ads can attach an advertorial that must feature at least one image, video or GIF, but only when the ad appears in a Snapchat Show or Publisher Story.
Not available through Snapchat Ad Manager.

App Install:

Snap Ads can deep-link to an install page in Apple’s or Google’s app stores.
Available through Snapchat Ad Manager.

Long-form Video:

Snap Ads can play a longer version of video.
Available through Snapchat Ad Manager.

Web View:

Snap Ads can open to a mobile web page, like an e-commerce site or a Google AMP page.
Available through Snapchat Ad Manager.

SnapChat Ad Targeting

4. Ad Targeting

Using SnapChat Data:

Snapchat offers four ad-targeting categories that use its own audience data to aim ads. All are available for ads bought through Snapchat’s sales team, advertising API and Snapchat Ad Manager.
Demographics

Age groups (13–17, 18–20, 21–24, 25–34 and 35+)
Gender
Availability: Can be used for Sponsored Lenses and Snap Ads.

Location:

Country, state, region or designated market area
Availability: Can be used for Sponsored Geofilters and Snap Ads.

Device:

Mobile operating system
Wireless carrier
Connection type (WiFi or cellular)
Availability: Can be used for Snap Ads.

Snap Lifestyle Categories:

Audience groups — such as “adventure seekers,” “beauty mavens,” “do-ityourselfers” — that are compiled based on the Discover channels and Stories that people view.
Availability: Can be used for Sponsored Lenses and Snap Ads.

Using Advertiser Data

Snap Audience Match

Snapchat offers a few ways for advertisers to apply their own data for ad targeting. These
targeting options are only available for Snap Ads.

Snap Audience Match:

Advertisers provide Snapchat with a list of email addresses or mobile advertising identifiers that Snapchat matches to users’ accounts.
Availability: Available through Snapchat’s sales team, advertising API and Snapchat Ad Manager.

Lookalike Audiences:

Snapchat takes advertisers’ Snap Audience Match lists and targets people who aren’t in those lists but share similar characteristics, like age, location and content interests.
Availability: Available through Snapchat’s sales team, advertising API and Snapchat Ad Manager.

Snap Engagement Audiences:

Snapchat retargets the people who previously interacted with a brand’s ad on Snapchat, such as by using a brand’s Sponsored Lens; applying a brand’s Sponsored Geofilter to a photo or video (unless it’s an event-based Sponsored Geofilter); or swiping up on a brand’s Snap Ad to play a longer video, visit a microsite, view an advertorial or install an app.

Availability: Retargeting from a Sponsored Lens campaign can be done through Snapchat’s sales team, advertising API and Snapchat Ad Manager. Retargeting from a Sponsored Geofilter or Snap Ad campaign can only be done through the ad API and Snapchat Ad Manager.

Story Ads will offer the same targeting as Single Image or Video ads and Filters in Ads Manager.

Story Ads can be placed in four different ways: Automatic Placement, between Posts only, in between Posts and Pages only, or in the Discover Feed only. Publisher or content placement selection is only available for ads delivered within content.

Reporting metrics are available at the Story Ad and Snap Ad levels. Reporting by placement is only available if the ad set is targeted to a specific placement. If Automatic placement is used, reporting by placement will not be available.

Story Ads live under the Awareness, App Installs, Engagement, Lead Gen, Website Conversions, and Catalog Sales objectives.

GBB for Impressions, Story Ad Opens, Installs, and Swipe Ups are available at this time.

Delivery will dynamically insert ads throughout the feed. This means that your Story Ad will be visible in any place on the feed, but we will only charge for viewings that are at least 50% on screen for at least 1 second.

We plan to deliver ads in the same places as other platforms that use the feed environment, but we cannot guarantee that ads will be separated by a certain number of hours or days. However, our delivery system will optimize for consumer experience as well, which will take into account ad served recency.

No, Snapcodes cannot unlock a Story Ad or Single Image or Video ad currently.

No, they are not searchable in the app.

Yes, you can use unicode to insert emojis into the headline of the Story Ad.

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