Media that reaches audiences directly at the point of sale
Mall advertising is a highly effective way to connect with a diverse audience of shoppers and visitors in popular retail destinations across Dubai and the UAE. Here’s why shopping mall advertising by EDS can benefit your brand:
- High Foot Traffic: Shopping malls attract a large and diverse crowd of shoppers, tourists, and families. Placing your advertisements in malls allows you to reach a broad audience with your message.
- Strategic Locations: EDS strategically places mall advertisements in key traffic locations within shopping centers. This ensures that your message is prominently displayed and easily visible to shoppers.
- Targeted Advertising: Mall advertising can be tailored to your target audience based on the specific shopping center and its demographics. This allows for precise targeting of potential customers.
- Brand Exposure: Your brand gains increased exposure and recognition as shoppers encounter your advertisements while navigating the mall.
- Interactive Content: Mall kiosk displays offer an opportunity to engage shoppers with interactive content on large backlit screens. This can be a highly engaging way to communicate your message.
- Entertainment and Shopping: Shopping malls are not only places to shop but also hubs for entertainment and dining. Mall advertising allows you to connect with people who are in a leisurely and receptive mindset.
- Effective Promotion: Whether you’re promoting products, services, events, or special offers, mall advertising can effectively convey your message to potential customers.
- Brand Recall: Consistent exposure to your brand in a mall environment can lead to increased brand recall and loyalty among consumers.
- Local and International Presence: Shopping malls in Dubai and the UAE attract both local residents and international tourists, providing a platform for both local and global brand exposure.
- Measurable Results: EDS can provide measurement and reporting services to track the performance of your mall advertising campaigns, helping you make data-driven decisions.
By leveraging shopping mall advertising services in Dubai and the UAE, you can tap into the extensive foot traffic and diverse customer base that frequent these retail destinations. EDS can assist you in planning and executing your mall advertising campaign to maximize its impact and reach. Mall advertising offers a unique opportunity to engage with shoppers in a dynamic and interactive environment, making it an effective strategy for increasing brand visibility and attracting customers.
In addition to traditional dioramas, many malls are now incorporating digital displays. These high-definition screens allow advertisers to use full motion video to create dynamic and engaging content. Other media options to supplement your campaign, and to reach shoppers at multiple points during their trip can include: Door and window clings can greet shoppers as they arrive. Banners create a dominant presence in larger open areas. Floor graphics can be placed near elevators, directories, or other key traffic points.
We actively work with City Center’s in Dubai and UAE, Nakheel Mall, Al Ghurair Centre, Arabian Center, Wafi Mall, Burjuman Mall, Reef Mall, The Pointe, Abu Dhabi Mall, Deerfields Mall, Khalidiya Mall, Hili Mall, Yas Mall, The Mall, Mushriff Mall, Dalma Mall, Alhamra Mall, Pavilion Al Furjan, Pavilion Discovery Garden, Pavilion Jumeirah Park, Pavilion Jumeirah Islands, Pavilion International City, Lulu Mall, Union Co-op, Carrefour, The Dubai Mall and many more.
Shopping Mall Advertising FAQ’s
Benefits of Mall Advertising
What is the effectiveness of mall advertising in relation to brand success? One would think that the rise of online shopping would signal the death knell for malls, but that doesn’t seem to be the case. In fact, some brands are benefiting from mall advertising more than ever before.
But the pandemic changed things in two main ways:
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- – In light of the pandemic, people have largely avoided crowd situations. Recently, shopping malls have started to buck that trend by offering a gathering place where people can socialize more easily than in a movie theater.
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- – Customers have grown weary of online shopping and want to see the things they buy in person.
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- As a result of increased foot traffic to malls in the wake of the pandemic, brands whose products can be purchased inside the mall have gained a significant advantage over their competitors. Advertising something a person can buy nearby ensures you don’t lose your customer between point A and point B, however far that is; and stores can also gain an advantage by advertising sales, which can entice people into their doors.
What Is Mall Advertising?
Mall advertising comprises any kind of promotional material shown in a mall. These include signs on ceilings, tables, elevators, doors and other areas. Some of the most popular mall ads are those placed on kiosks next to the mall directory; since everyone needs to consult the map at some point, these kiosks prove to be effective marketing tools.
The most common shopping mall ads include:
– Mall kiosks: Large backlit displays. Usually freestanding in the mall walkways.
– Escalator or elevator wraps: Pretty self-explanatory — wraps around the escalator or elevator.
– Sky banners: Hang from the ceiling and may be made from vinyl or other material.
– Small or large banners: Hang in other parts of the mall and are usually skinnier than sky banners.
– Spectaculars: Often located outside the wall and run 60 feet wide.
– Tabletops: Advertising on tables in the food court.
– Digital signage: Screens located throughout the mall that play video. A digital out of home sign may include entertainment content mixed with ads, or it may just play advertisements, which rotate through several advertisers.
How Much Does It Cost to Advertise in a Mall?
Mall advertisers pay different rates depending on what type of ad they want to use and where they want to place it. The price range can vary by thousands of dollars, but mall advertising usually costs less than transport shelter ads.
Mall advertising is available in many different forms. You can choose from an array of media, all of which vary widely in price. Some of these forms include digital, static or traditional forms, so it’s hard to say what an average cost might be. Most mall advertising buys last for four weeks and you can cherry-pick what you purchase, so you don’t have to buy all the different types of ads and you may find that some work better than others depending on your goals. The cost for digital advertising in malls is about the same as traditional forms of advertising.
Contact the mall or other advertising venue you want to use to find out what options are available. Some venues don’t have escalators or may not be able to accommodate sky banners, for example.
The cost of an ad can vary based on location, and ads placed in larger cities generally cost more. The inventories of suburban malls that are close to the city tend to have the most desirable merchandise.
Shopping Mall Advertisement Do’s and Don’ts
Keep these guidelines in mind as you plan your mall advertising campaign:
– Do: Consider using banner ads at multiple locations. You may be able to bring it from one mall to another, which saves money on production costs. Check with the mall ahead of time to make sure you have the right size and lock in other essential details.
– Don’t: Advertise alcohol. Malls usually don’t allow ads for alcoholic beverages.
– Do: Target kids. Ads that appeal to children usually do well, so skip the subtlety and appeal directly to those under 12. Kids will see an ad for a toy store, for instance, and immediately beg their parents to bring them there.
– Don’t: Forget about brand awareness. Where mall advertising really excels is selling things that are in the mall. Plastering your message in several places throughout the mall ensures you target everyone who’s walking around and reinforces your messaging.
– Do: Consider the unique positioning of your ad as you come up with the creative. Something on a tabletop should carry a different message and focal point than something on an escalator. Think about where the eyes will go.
– Don’t: Neglect to walk the mall. See the location where your ad will go before you buy. Make sure it’s visible from multiple angles.
– As the pandemic wanes, prices for mall advertising space will likely increase. We can help you get in on mall advertising soon to keep costs as low as possible. Contact us today to discuss placement options and our rates.