Category

SEO
Is SEO better or PPC?
SEO and PPC, both are the best. The best way to get the maximum amount of traffic and the maximum potential customers is with a well-executed, carefully planned organic SEO strategy and a well-written, focused PPC campaign. PPC is a solid short term strategy and SEO is a solid long term strategy. You can do one...
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Search Engine Optimization SEO
WHY SEO IS MORE POWERFUL TOOL TO GENERATE LEADS? You created your website and start building some backlinks, yet the traffic on your websites not coming. Why people are not clicking your links and following your web pages? Creation of website and building backlinks is not just the tasks to achieve leads. You have to...
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Search Engine Optimization SEO
For some reason, the website structure is commonly ignored. It can be seen as one of the most important parts of a website search engine performance, but at the same time, not all webmasters and website owners really know what it means to have a website structure that will improve its SEO. A good website structure...
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Meta Tags SEO
THE TITLE AND META DESCRIPTION AS USED FOR SEO The title tag must be 60 – 80 characters in length and use one or of the most essential and/or relevant keywords for that page and likely your website domain name, mainly if your domain call consists of key phrases in it. The identify tag statistics...
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The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they...
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The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any...
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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor...
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SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the...
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