EDS is an outdoor advertising company in Sharjah provides businesses with a powerful means to connect with a diverse and active audience. Sharjah, with its dynamic urban environment and bustling streets, offers various outdoor advertising opportunities to promote your brand effectively. Here are some popular outdoor advertising mediums in Sharjah:
- Billboards: Billboards are a prominent and widely used form of outdoor advertising in Sharjah. They are strategically positioned along major roads, highways, and intersections, making them highly visible to both motorists and pedestrians.
- Digital Billboards: Some billboards in Sharjah are equipped with digital screens, allowing for dynamic and attention-grabbing advertisements that can display rotating or changing content.
- Building Wraps: Large-scale building wraps or wall murals on prominent buildings can serve as eye-catching outdoor advertisements. These can be especially effective in high-traffic areas.
- Bus Shelters: Advertising on bus shelters or public transit stops is a way to reach commuters and pedestrians waiting for transportation.
- Street Furniture: Street furniture advertising includes advertisements on benches, kiosks, and other public infrastructure. These placements are strategically positioned in busy urban areas.
- Vehicle Wraps: Wrapping vehicles, such as taxis or public buses, with your brand’s message and imagery can create mobile advertisements that travel throughout the city.
- Mall Advertising: Shopping malls in Sharjah offer opportunities for indoor and outdoor advertising. This can include mall entrances, escalator wraps, and digital screens inside the malls.
- Event Sponsorships: Consider sponsoring or advertising at events and festivals in Sharjah. Outdoor events provide unique opportunities to engage with a live audience.
- Airport Advertising: Sharjah International Airport is a key hub, making it a prime location for airport advertising, including digital screens, billboards, and more.
- LED Screens: LED screens and video walls are becoming increasingly popular for outdoor advertising in Sharjah. They provide dynamic and engaging content to captivate passersby.
- Street Banners: Hanging street banners across key roads or avenues can help promote events, festivals, or special promotions.
- Promotional Activities: Interactive and experiential advertising campaigns in public spaces can leave a memorable impression on your audience.
When planning your outdoor advertising campaign in Sharjah, it’s essential to consider your target audience, message, and the location’s relevance to your brand. Collaborate with EDS an outdoor advertising agencies in Sharjah to select the best-suited mediums and locations for your campaign. Additionally, ensure compliance with local regulations and obtain any necessary permits for your outdoor advertising activities.
Outdoor Advertising FAQs
Very few small business owners have any formal training in advertising and marketing. Many open a new business and then just “wing it.” More often than not, the results are disappointing. At EDS, we’re in business to help you do more business.
With the right audience, your advertising dollars can provide a tangible return on investment. Our goal is to make your job easier by reaching enough of the right customers to positively impact your business. The secret formula for advertising success comes down to this: “What you say times how many times you say it!”
We don’t just sell advertising. We produce marketing campaigns designed to help you grow your business. With that in mind, listed below are answers to several Frequently Asked Questions about advertising.
How much does a outdoor advertising cost?
Outdoor Advertising boards are available for everyone – starting from private persons who use one board (for example to publish their personal wishes), through campaigns visible in a few locations directing their customers (for example to a café), to much larger campaigns. You should be aware that the price of a campaign is affected by its date, duration, and location of the advertising board. For example: if you are planning a 28-days long campaign at a screen in the center of a large city, visible in December, the costs of reaching the potential customers will be higher than in the case of 14-days long campaign, visible in February, at a screen placed by a road leading to a small town.
How many boards should I use in my campaign?
In order to determine the number of screens in a campaign, we consider your needs, your goals and we adjust the solutions to your budget. If you wish to indicate the way to reach your point of interest, a few directing screens will be sufficient, showing your customers the way to reach you. If you wish to promote a new product to be sold all around Dubai, UAE- a wide range campaign would let it reach the customers from your target group.
What is the campaign planning procedure?
Before planning the campaign, we define its nature and goal together (for example presenting the offer, increasing sales in a given group, image improvement). We verify the groups of recipients, adjust the number of screens and range, ensuring that your campaign is effective. The budget is important while planning the campaign, so the above issues have to be defined in order to adjust the solutions we offer to your needs.
We plan the campaign on the basis of the collected data. We pay particular attention to the areas where your customers may go. We consider points of interest, namely the locations popular for the public (for example shopping center’s, business areas, residential areas, service points). The format and location of the boards are selected considering the target group and the advertisement content.
Our Graphic Department checks compliance of the graphics creation for OOH (few words, simple font, distinctive color’s, characteristic graphic elements) and suggest the necessary corrections. If needed, we conduct graphic design tests before starting the campaign.
Upon your request, we can conduct post-test surveys determining the effectiveness of the campaign.
When will my campaign be visible?
The campaigns are installed at the screens in accordance with the agreed dates, for example on 1, 14/15 day of the month (provided that all requirements of the agreement are met until that date). To start a campaign, it is necessary to to the local authority approval and generally all the artworks should contract 50% Arabic and 50% English. Once we secure the Municipality approval, we can than proceed for printing and installation, you should send a graphic design consistent with the specifications, seven working days before the campaign begins. If we conduct the entire campaign, we act according to the schedule agreed upon with you.
In exceptional situations beyond our control, for example rainfall, strong wind, the period required for placing the posters may be longer. We will inform you about such changes as soon as possible.
How long are the posters visible?
The campaigns may last for 14 or 28 days, and start at the beginning or in the middle of a given month. The duration of the campaign should be adjusted to your goal. For example, if you announce a temporary promotion of your product, a 14-day long campaign would be best.
Someone destroyed my poster, who should be notified?
If you notice that your campaign poster is damaged, you should contact a consultant who will notify the technical department and the maintenance department about the need to correct the advertisement (this is why we need the reserve posters). Our teams constantly monitor the presentation quality of all campaigns and if they discover any damage (vandalism, strong wind, etc.), it is corrected as soon as possible.
Are you a full-service outdoor company?
We are your designer, printer and installer. Unlike other companies, our services are inclusive. No need to worry about extra charges, fees, or other expenses beyond your monthly contract payments.
What is outdoor advertising?
Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes. The Outdoor Advertising Association of America says that’s where consumers spend 70 percent of their time.
Advantages of outdoor advertising
The Benefits of Using Outdoor Advertising for Promoting Brands. In today’s world, outdoor channels are in demand as they reach a wide number of people and create a long lasting impression of your brand. People spend more time outside their homes. This enables outdoor channels to communicate with them effectively.
Advantages of outdoor advertising
Advantages of billboard advertising. Billboard advertising is part of the large format outdoor arena. A media that’s transforming the landscape we live in and visibly changing the look of our towns and cities. Billboards are a great way to reach the masses – to reach where they live, commute, work and socialize.
What is the purpose of outdoor advertising?
In addition to billboards, you can also opt for vehicle graphics or wall and window graphics to advertise your business. I wish you the best in your business! The purpose of billboards is to create awareness. They are effectively used to broadcast the services of your business.
What is out of home in advertising?
Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes.
Why are outdoor good for advertising?
Advertising by billboards is especially useful if you want to create product or brand awareness for your company in the market. You do not have to go around looking for customers because they will be attracted to the product.
Why is outdoor advertising important?
The importance of outdoor advertising lies in its benefits, which includes: Outdoor advertising can deliver a relevant message to the mass/targeted audience with ease and efficiency. This advertising medium offers consistency as well as stability when it comes to delivering brand awareness.
What is an advertising budget?
An advertising budget is estimate of a company’s promotional expenditures over a certain period of time. … When creating the advertising budget, a company must weigh the trade-offs between spending one additional advertising dollar with the amount of revenue that dollar will bring in as revenue.
What do you mean by outdoor media?
Any advertising done outdoors that publicizes your business’s products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location.
What does no OOH mean?
A Veterinary Times article following the aftermath of a recent disciplinary case regarding OOH provision. The recent decision by the RCVS disciplinary committee to strike a vet off over out-of-hours (OOH) provision means the debate raises its head again.
What does OOH advertising mean?
Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes.
What are the different types of outdoor advertising?
The most common forms of outdoor advertising include:
What are hoardings in advertising?
A billboard (also called a hoarding in the many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers.
What does outdoor advertising mean?
Any advertising done outdoors that publicizes your business’s products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location.
What global advertising means?
Global advertising is an approach where the same general message is applied in all countries. International advertising is a strategy where you tailor your ad messages to each country.
What type of advertising are outdoor?
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers.
What does out of home mean?
Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes.
