Elevator Advertising in Dubai, Lift Advertising Agency UAE
Elevator advertising media or lifts advertising provides highly targeted reach in a captive environment. What if you could put your customers in a room, shut the doors and have their undivided attention? Imagine a place where your message can be seen without any distractions, an isolated venue where your advertisement is the only media in sight.
Our elevator advertising network in Business Bay, DIFC, Dubai Silicon Oasis, JLT, Marina, Downtown, Dubai Media City, Pam Jumeirah, Dubai and Abu Dhabi reaches some of the most desirable audience demographics the UAE has to offer. Time and location relevance are tried and tested marketing strategies proven to drive results. And there is no better time or relevant location to speak to your audience than in a place where you have their captive interest, they’re happy to provide their attention and they are often on a path to either purchase as they leave their homes, or decision when they return to their homes. Our digital-out-of-home residential network is the place to be for brand communication.
Building elevator LCD advertising network convey valuable information to the urban elite in manner of fashion, convenient and low-cost.
Located in the elevators of some of the nations premier office towers these digital screens offer advertisers a unique opportunity to reach an audience of educated, affluent, business leaders in an uncluttered environment.
Elevator displays are generally located in the areas where there are fairly good grasp of the audience’s. It is an easy process to convey messages and promote brands that will appeal to your viewers.
Elevator Advertising FAQ’s
Elevator advertising is a great way for brands to connect with potential customers. Elevator ads give people something to look at and engage with while waiting for an elevator, helping to alleviate the awkwardness that comes from riding in an elevator with someone you don’t know well. Are elevator ads right for your brand? Let’s go over some of the basics.
What Is Elevator Advertising?
Elevator advertising involves the placement of an advertisement in a commercial elevator. This form of advertising targets a wide range of people, including affluent office workers and consumers in shopping malls. Like other forms of advertising media, elevator ads can feature static images or digital content. Elevator maintenance falls under the jurisdiction of the property manager, who should ensure that the elevator your ad is placed in is regularly maintained and cleaned to keep the advertisement clear and unimpeded.
Elevator Advertising Locations
Elevator advertising can take place on digital displays inside or outside the elevator itself. Or you can use prints or decals that are applied to the wall or doors of the elevator.
How Does Elevator Advertising Work?
Elevator advertising is a form of out-of-home advertising used to promote brands and products. It can be found in most major cities, but is particularly popular in high rise buildings like Dubai and Abu Dhabi. Elevator ads can feature digital LCD displays, giving you an opportunity to make even more use of any digital ad that you’ve created for other mediums.
The Psychology of Elevator Advertising
Although many companies reuse their elevator advertisement content, elevators are a great place for unique and clever advertising. Creative elevator ads incorporate the elevator itself into the design, making for a humorous and lighthearted ad moment. For workers in an office building, a lighthearted ad moment is much appreciated.
Advertisements that are clever, amusing or entertaining can be a great way to endear your brand to consumers. Elevator advertisements—ads that are printed on the back of elevator panels—are an interesting and creative way to ensure that your content stands out and is memorable.
Length of Exposure
When choosing a digital sign, one important factor to consider is how long you want the advertisement to run. Because elevator riders have no option but to see the ad, the length of time is less relevant than it would be for other types of advertisements. However, most ads are 15 to 30 seconds long.
Placement in Peoples’ Daily Transit
Elevators are ubiquitous in modern life, and many people ride an elevator to go to and from their office or apartment. This repeated exposure makes elevators excellent advertising spaces because the more often someone sees your adverts, the more likely they are to buy your product. As such, advertising agencies often make use of elevator space—a smart choice for any agency.
Social Aspect
Elevator rides are awkward enough, but on top of that you’ve got to deal with the burden of trying to find something to talk about. Thankfully, this clever and humorous ad provides elevator riders with a focal point to diffuse any tension.
Alignment with Useful Information
Digital screens in elevators and other locations often display helpful information, like weather forecasts, sports scores, and news headlines. Running your ads on digital screens displaying this information can make your ads more noticeable to consumers.
How Much Does Elevator Advertising Cost?
Elevator advertising, also known as digital out-of-home (DOOH) advertising, is an increasingly popular form of out-of-home advertising. It has a high degree of cost-effectiveness and is suitable for any marketing budget, including small businesses. A 15-second spot will typically cost around AED 10,000 for a 2-week run on a digital screen. The actual rate will depend on the timing and location you choose.
[accordion-item_inner title=”Successful Use Cases for Elevator Advertising”] [/accordion-item_inner]Elevator advertising is a marketing strategy that allows you to target affluent office workers or shoppers. Since elevators cater to local residents who live and work within a specific geographic area, elevator ads give you the ability to do some micro targeting, and are especially useful for local businesses trying to attract customers. If you’re looking to promote your local business or an upcoming event, consider making elevator ads a part of your next marketing campaign.
