Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search. In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.
Did you know that 62% of the users typically click on links found on the first page of search results and about 90% of them click on the results found on the first three pages? Businesses can no longer remain content with simply having an online presence; they need to focus on search engine results and their rankings as well. After all, giving the statistics, it is imperative to rank amongst the top few pages of SERPs (Search Engine Result Pages) if one is to get noticed by potential target audiences. Search Engine Optimization is the key to getting this done and this is where we come into the picture. We are an SEO company in Dubai and we offer a variety of services pertaining to SEO.
Search engine optimisation is the preparation of website pages and involves a number of factors such as:
As the leader amongst SEO companies in Dubai, we ensure that your website is designed, written and coded with the keywords and phrases most likely to be used by your target audience so that when a search engine spider reads through your web pages it lists your site under the search terms relevant to your business. Our SEO services in Dubai have helped many a company rank its website in the first page of all popular SERPs and have led to increased sales and lead generation. The task of making any website perform for its target keywords is not just a matter of optimising the site’s content and structure so that it targets specific search phrases per page. In our experience as the top SEO company in Dubai, no page will rank for anything of value unless the domain has authority and the pages have votes (or links) pointing at it. It’s of vital importance that the on-site SEO strategy is combined with a well-structured link building strategy. This sends clear signals to the search engines about what keywords are relevant to that particular page of content.
Being the leading online marketing company uae and the top internet marketing company dubai, many clients come to us for SEO services for various purposes. We have highlighted a few of the most important reasons why people look for and should look at SEO services.
We have an impressive clientele and we are the leading digital marketing agency in Dubai. Our clients choose us for: Impeccable Track Record: Our clients have returned to us time and again for Search Engine Optimization services in Dubai given our quality, expertise, experience, timeliness of delivery and work ethic. We keep ourselves updated: There are more than 200 factors that influence rankings and there are many algorithms that are involved in SEO and these keep changing many times in any given year. We stay on top of all this and our team is constantly on the lookout for these changes. Whatever new change is doing the rounds; our experts get the hang of it and ensure that your rankings aren’t affected negatively by them. Could you ask for any better from any SEO agency in Dubai? If you are looking for services from the top SEO Company in Dubai, we are here to help! Reach out to us right away!