Category

Digital Marketing
Push Vs pull Marketing
#Marketing is defined as the activity of creating, communicating, delivering and exchanging offers of a business that are value for the customers, clients, partners and society at large. ie., Marketing is the action of promoting one’s business in certain ways. The main marketing strategies are divided into two – Push and Pull Marketing. Push and Pull...
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Put Distribution at the Heart of Content Marketing
“Put Distribution at the Heart of Content Marketing.” Without a promotion strategy, the vast majority of content being created and published by the brands across this country will continue to go unread. #contentisking #socialmediamarketing #digitalmedia #contentmarketing #facebookposts #marketing #digitalmarketing #brand #brandawareness #contentwriter #contentwriting
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Instagram is an excellent platform for marketers to reach their target audience
With 800 million monthly active users, #Instagram is an excellent platform for marketers to reach their target audience. Although this user base isn’t as large as that of #Facebook, it is much more engaged, making it a more effective way for brands to get their message seen and heard. A Quintly study even found that...
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What is Hero, Hub, Hygiene content
YouTube came up with this model content strategy as part of their playbook for brands using the video-sharing site. The simple premise is that your campaign should consist of three types of content: Hero, Hub and Hygiene. ✔️Hero content: this is your big-ticket, probably expensive-to-produce, featured content which aims to tap directly into your audience’s...
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How to Avoid Digital Marketing Strategy Epic Fails?
How to Avoid Digital Marketing Strategy Epic Fails? Your marketing campaigns won’t always be epic and that’s okay. It’s important to listen to the feedback of your customers & keep the following in mind: ✔️Track Your KPI’s – Tracking KPIs will provide insight into your marketing efforts and give a clearer picture into how your...
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Digital Disruption
Disruption, by our definition, means a shift in relative profitability from one prevailing business model to another. The dominant companies, accustomed to the old approach, lose market share to a new group of companies. Not every disruption is driven by advances in technology, but Digital Disruption is. Digital disruption can seem like a threat, but...
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Digital Disruption
When it comes to success stories in business, we often hear how the adoption of new technologies was the key to significant growth. The phrase ‘innovate or die’ can come across as quite harsh, but in today’s competitive business world, it does have some merit. Over the last two decades, technology has completely changed the...
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Benefits of Social Media Marketing
As far as social media marketing is concerned, it’s a very crucial and necessary for getting traffic to your website as well as branding greatly in over the world. I think most of the business owner or marketer prefer doing social media marketing first when it comes to promoting their business online. Even after too...
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Online Marketing Vs Offline Marketing
In other words, we are discussing why Digital / Online / Internet marketing is preferred over the Traditional / Offline Marketing … right ! So in some quick points I am going to explain its advantages – hope it helps Advantages of Digital Marketing over Traditional Marketing thats why its a preferred channel of marketing :- Low cost:While...
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Content for Lead Generation
Content is the key for most digital marketing strategies of attraction or inbound marketing; It is the expression of the essence of what you want to achieve and you bring value to your users, at the same time that you create confidence in the company or your personal brand. The vast majority of community managers,...
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