Category

Digital Marketing
What is Hero, Hub, Hygiene content
YouTube came up with this model content strategy as part of their playbook for brands using the video-sharing site. The simple premise is that your campaign should consist of three types of content: Hero, Hub and Hygiene. ✔️Hero content: this is your big-ticket, probably expensive-to-produce, featured content which aims to tap directly into your audience’s...
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How to Avoid Digital Marketing Strategy Epic Fails?
How to Avoid Digital Marketing Strategy Epic Fails? Your marketing campaigns won’t always be epic and that’s okay. It’s important to listen to the feedback of your customers & keep the following in mind: ✔️Track Your KPI’s – Tracking KPIs will provide insight into your marketing efforts and give a clearer picture into how your...
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Digital Disruption
Disruption, by our definition, means a shift in relative profitability from one prevailing business model to another. The dominant companies, accustomed to the old approach, lose market share to a new group of companies. Not every disruption is driven by advances in technology, but Digital Disruption is. Digital disruption can seem like a threat, but...
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Digital Disruption
When it comes to success stories in business, we often hear how the adoption of new technologies was the key to significant growth. The phrase ‘innovate or die’ can come across as quite harsh, but in today’s competitive business world, it does have some merit. Over the last two decades, technology has completely changed the...
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Benefits of Social Media Marketing
As far as social media marketing is concerned, it’s a very crucial and necessary for getting traffic to your website as well as branding greatly in over the world. I think most of the business owner or marketer prefer doing social media marketing first when it comes to promoting their business online. Even after too...
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Online Marketing Vs Offline Marketing
In other words, we are discussing why Digital / Online / Internet marketing is preferred over the Traditional / Offline Marketing … right ! So in some quick points I am going to explain its advantages – hope it helps Advantages of Digital Marketing over Traditional Marketing thats why its a preferred channel of marketing :- Low cost:While...
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Content for Lead Generation
Content is the key for most digital marketing strategies of attraction or inbound marketing; It is the expression of the essence of what you want to achieve and you bring value to your users, at the same time that you create confidence in the company or your personal brand. The vast majority of community managers,...
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How To Use Social Media for Lead Generation in Dubai
You want to find a way to make more money from Social Media Marketing as a real estate agent but don’t know how to use social media to your advantage. Here are eleven rules that you should follow when broadening your horizons online. So here are the 11 rules: Don’t use your personal Facebook account...
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Radio Advertising Dubai
The business is rapidly evolving and so is the craze for promoting ones brand, products and services through the help of the new age digital marketing and media management strategies. And, quite frankly speaking, the craze is well justified, given that these up and coming techniques do promise extraordinary results. Nonetheless, the conventional ways of...
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Email Marketing Dubai
Since its beginning, email marketing have been a great medium to communicate business messages, acting as an official mode to connect the business community. Emails became substantially popular in the mid 1970s with the rise of computers to send out digital messages. Email inbox is the first thing that anyone checks after entering their respective...
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