Social Media Advertising for Business

Social media advertising is the use of social media platforms and websites to promote a product or service, EDS is the best Social Media Advertising Agency for Business in Dubai. Social Media for Business in Dubai, Social Media Marketing Agency

The Business of Social Media Advertising

Social Media for Business Dubai

Social media is a tool for sharing and discussing information relating to your brand. To make the best use of the fact that the world is now full of user-generated content and conversations you need to be able to put your brand in front of an audience and be prepared to join in and respond to points made.

A good example of this is how companies use Twitter.
Twitter is getting a lot of press at the moment and has started to be used by companies both for PR and for areas like customer service and reputation management. If you have a Twitter profile and are open to listening to people talk about your brand then you also earn the right to tell them things about your brand as promotion or PR.

For example, if you were holding an exhibition on ‘British watercolor artists’ it would be great to announce it on Twitter, then tweet the opening live and get feedback on your event.

e.g. “The toilets were too busy”
or “I couldn’t find how you got the audio tour”

These them become: a) opportunities to fix customer issues b) an opportunity to show you are a responsive brand and c) an opportunity to create sales from the huge quantity of traffic that Twitter can drive.

There are a number of options for tapping into social media, some of which could include:

Social Media for Business in Dubai

Social Media Advertising for Business

Creating a blog to announce new products, events, and news.

As is the case with most blog systems you are able to ping different news aggregators such as Technorati that will distribute your news and announcements to sites all over the internet. Using a blog will not only make your website more relevant to the search engines, which are notified of regular fresh content, but it will encourage external websites to publish your news or announcements and link back to your site. The result of such linkage is not only increased traffic: it builds your site’s credibility with the search engines leading to better search engine rankings.

Social bookmarking.

This is a method for internet users to store, organize, search, and manage bookmarks of web pages that interest them with the help of metadata. By adding bookmarking widgets to product or news pages you enable users to easily save or share your pages on their social networks. This again leads to increased traffic and linkage from what are nowadays seen as a very credible source by the search engines.

Video sharing.

By adding any video content to sites such as YouTube and Stumbleupon you can expose your brand and content to an external audience. This is a very effective way of building traffic and brand awareness at no cost.

Social networking sites.

Creating groups on sites such as Facebook, Bebo, and Twitter allows you to communicate your news and events (similar to the blog) to members of your group and is a very effective traffic driver. Groups are one of the simplest ways to do viral marketing. Once members have joined your group, they can easily invite their friends to join the group via a built-in invite feature. If your members are excited about your group, it can grow really quickly. Groups are also discoverable through predefined categories that many users use to connect with their interests.

Social Media Marketing for Business

Social Media Advertising agency

Applications and games.

While social networking sites offer groups and social ads for brand owners interested in building a presence in the social environment, applications and interactive content can go much deeper and offer experiences much more directly aligned with the values of the brand. With applications and games, brands can create more directly aligned and integrated brand experiences – both within the application itself AND in the “viral” messages that users send to their friends.

Co-brands.

This involves sponsoring Facebook groups, providing exclusive offers on selected sites, and launching Twitter competitions and giveaways.


EDS Profile

EDS is a team of social media experts delivering online business solutions and exceptional digital marketing results for companies worldwide. We combine commercial thinking with technical brilliance in Lead Generation, Social Media Marketing, SMS Marketing, Email Marketing, Push Notifications, Google Adwords, Web DevelopmentSearch Engine Optimization and pay per click, content generation and online communications. For us, it’s all about return on investment and innovation to add value to your business. If you feel the same, please get in touch and let us provide you with a Free Audit of your online presence. A leading Digital Agency online marketing and Web Development Company with offices in Dubai, UAE . Highly creative and Experienced staff will be delighted to serve you and take the opportunity of your requirements such as Brand Identity, Corporate Brochure, Advertising Campaigns and Web HostingDigital Marketing Online Marketing, YouTube AdvertisingInstagram AdvertisingFaceBook AdvertisingTwitter AdvertisingSnapchat Advertising, Programmatic Advertising, SEOTechnical Tasks, Social Media InfluencerMobile MarketingRanking AnalysisFax MarketingWhatsApp Marketing, LinkedIn AdvertisingVideo Shoot & Editing.

Call us today on +971-4-5193444 and our Experts will be delighted to help you.

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