Welcome to EDS SMS Marketing Solutions in Kuwait
Unlock the Power of SMS Marketing with EDS
At EDS, we are your trusted partner for SMS marketing in Kuwait. Our cutting-edge solutions and deep industry knowledge help businesses harness the potential of SMS marketing to reach their target audience effectively.
About Us:
About EDS: Your SMS Marketing Experts
Founded in [Year], EDS is a leading provider of SMS marketing services in Kuwait. With a team of dedicated professionals and a commitment to excellence, we’ve been at the forefront of delivering innovative SMS marketing solutions to businesses of all sizes.
Our Services:
SMS Marketing Services Tailored for Success
- Bulk SMS Campaigns: Reach thousands of potential customers instantly with our powerful bulk SMS campaigns.
- Personalized Messaging: Deliver customized messages that resonate with your audience.
- Campaign Analytics: Measure the impact of your SMS marketing efforts with real-time analytics.
- Compliance and Legal Support: We ensure your campaigns adhere to Kuwaiti regulations.
Why Choose EDS:
Choose EDS for Your SMS Marketing Needs
- Local Expertise: We understand the Kuwaiti market intricacies and regulations.
- Data Security: Your customer data is safe and handled with the utmost care.
- Exceptional Support: Our team is available to assist you every step of the way.
- Proven Results: We have a track record of driving tangible results for our clients.
Kuwait officially the State of Kuwait is a country in Western Asia. Situated in the northern edge of Eastern Arabia at the tip of the Persian Gulf, it shares borders with Iraq and Saudi Arabia. As of 2016, Kuwait has a population of 4.5 million people: 1.3 million are Kuwaitis and 3.2 million are expatriates,[ Expatriates account for 70% of the population.
Oil reserves were discovered in commercial quantities in 1938. From 1946 to 1982, the country underwent large-scale modernization. In the 1980s, Kuwait experienced a period of geopolitical instability and an economic crisis following the stock market crash. In 1990, Kuwait was invaded, and later annexed, by Saddam’s Iraq. The Iraqi occupation of Kuwait came to an end in 1991 after military intervention by a military coalition led by the United States. Kuwait is a major non-NATO ally of the United States. It is also a major ally of ASEAN, while maintaining a strong relationship with China.
Kuwait is a constitutional sovereign state with a semi-democratic political system. Kuwait has a high-income economy backed by the world’s sixth largest oil reserves. According to the World Bank, the country has the fourth highest per capita income. The Constitution was promulgated in 1962. Kuwait is home to the largest opera house in the Middle East. The Kuwait National Cultural District is a member of the Global Cultural Districts Network.
ECONOMY
Kuwait has a petroleum-based economy, petroleum is the main export product. The Kuwaiti dinar is the highest-valued unit of currency in the world. According to the World Bank, Kuwait is the seventh richest country in the world per capita. Kuwait is the second richest GCC country per capita (after Qatar). Petroleum accounts for half of GDP and 90% of government income. Non-petroleum industries include financial services.
In the past five years, there has been a significant rise in entrepreneurship and small business start-ups in Kuwait. The informal sector is also on the rise, mainly due to the popularity of Instagram businesses.
Kuwait is a major source of foreign economic assistance to other states through the Kuwait Fund for Arab Economic Development, an autonomous state institution created in 1961 on the pattern of international development agencies. In 1974, the fund’s lending mandate was expanded to include all developing countries in the world.
In 2018 Kuwait enacted certain measures to regulate foreign labor. Citing security concerns, workers from Georgia will be subject to heightened scrutiny when applying for entry visas, and an outright ban was being imposed on the entry of domestic workers from Guinea-Bissau and Vietnam. Workers from Bangladesh are also banned.
Note:
– Christianity from Asia in Kuwait mostly came from the Philippines, South Korea, and some from Indonesia, Malaysia, India and other country.
– Islam from Asia in Kuwait mostly came from Indonesia, Malaysia, Kazakhstan, Kirgyztan and other country.
– Hinduism from Asia in Kuwait mostly came from India, and Sri Lanka
– Buddhism from Asia in Kuwait mostly came from China, Thailand and Vietnam
LANGUAGES
Kuwait’s official language is Modern Standard Arabic, but its everyday usage is limited to journalism and education. Kuwaiti Arabic is the variant of Arabic used in everyday life. English is widely understood and often used as a business language. Beside English, French is taught as a third language for the students of the humanities at schools, but for two years only. Kuwaiti Arabic is a variant of Gulf Arabic, sharing similarities with the dialects of neighboring coastal areas in Eastern Arabia. Due to immigration during its early history as well as trade, Kuwaiti Arabic borrowed a lot of words from Persian, Indian languages, Balochi language, Turkish, English and Italian.
Due to historical immigration, Kuwaiti Persian is used among Ajam Kuwaitis. The Iranian sub-dialects of Larestani, Khonji, Bastaki and Gerashi also influenced the vocabulary of Kuwaiti Arabic.
Locations:
Al Asimah
Hawalli
Farwaniya
Mubarak Al-Kabeer
Ahmadi
Jahra
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SMS Marketing FAQ’s
Sure, marketers have been experimenting with it for months, sending one or two short messages. But few of you have fully integrated it into your email marketing strategy, even fewer into your overall marketing plan.
As with anything new, learning how this new channel fits into your cliché of marketing initiatives can be painstaking. However, by avoiding it, you could be missing out on building more powerful brand awareness, increasing the performance of your other channels, and driving new leads.
In fact, when most consumers spend an average of five hours a day on their mobile devices, we’d say you’re missing out BIG time.
To help you understand SMS marketing more fully, and use it to its fullest potential, we’ve put together these SMS marketing FAQs to explain the who, what and how of this channel.
what are the opt in/opt out rules for SMS marketing?
The Telecommunications Regulatory Authority (TRA) created rules that must be followed if you want to use SMS marketing:
You must state the frequency of your SMS messages. In other words, how often you’ll be sending these messages to people who have signed up for them.
You must provide a way to reach customer support, e.g. “Text HELP”
You must include a message about cellular providers, e.g. “Msg & Data rates may apply”
You must include a link to your Terms and Conditions
You must always let your subscribers know they can opt out of messages and provide a way to do so, e.g. “Text STOP to unsubscribe.”
The TRA incites harsh punishments for those who don’t follow the standards it’s set out for SMS marketing. We’re not talking a slap on the wrist – more like a slap with heavy fines.
What is a Sender-Id?
The sender-id is the originating number (or alpha string) that appears on the recipient’s phone. A sender-id is a string of up to 11 characters. First 2 characters represents “AD” means Promotion, which followed by an hyphen(-). You can use remaining 8 characters of the sender-id. It could be your company name or brand name. For example, if your company name is BulkSMS then the sender-id can be like AD-BulkSM
Do you offer technical Support?
Yes, technical support is available through email and phone. We have technical staff available 24 Hours a day. You can raise a support ticket to notify a problem with our tech support team.
How will I know if the messages are delivered?
It’s important to regularly maintain your contact list to ensure that you are not sending messages to invalid numbers. We provide you with real time delivery reports with details of message sent and their delivery status.
Can I freely send SMS to anybody?
No, it is recommended to have the recipient’s consent to send messages to them. They should identify who is sending the message. You should provide a functional unsubscribe facility for the target recipients.
Why the messages are not delivering?
There can be various reasons for this.
• You might be sending the messages to a number listed in TRA registry.
• The mobile is in a not reachable place with low or no network signal.
• There may be a handset problem. Put your mobile SIM card in another handset and try.
What is developer API?
Developer API (Application Programming Interface) is a medium which provides the options to request and execute the SMS functionalities. Our HTTP based API extends our sms functionalities by allowing you to integrate the sms features with your Web and Desktop applications
how often should I send my SMS marketing campaigns?
Frequency of messages should be no more than two to three times a month, especially as you’re building your list and nurturing trust with your subscribers on this channel. Don’t send the same message over and over again. If it’s the same offer, say it a different way.
what time of day should I send messages via SMS?
Set your SMS marketing campaigns to send only during business hours of business days. This channel is still personal. Even though subscribers have explicitly opted in to receiving messages to you, they’re still going to be wary of this marketing channel. Don’t wear out your welcome; be respectful of subscribers’ time and attention.
what’s appropriate to promote in my SMS marketing?
The best topics to promote with your SMS messages include:
promotional – giveaways, discounts, special sales
surveys – ask your prospects or customer what they think
customer service – follow up with your customers with appointment times or to get feedback on service interactions
transactional – send receipts and reminders
event invitations – invite guests to your events with a short message
Can I include images in my SMS messages?
That’s a big no. At least at this point in the lifetime of SMS marketing, there’s no way to include images in your SMS messages. Less work for your creative team, but a little more work on the creative side for you.
How many words should I include in my copy?
Not many. This is no time to be verbose. Network providers limit SMS marketing messages to 160 characters in English and 70 Characters in Arabic message. You’ll have to get to the point while enticing your SMS subscriber to take action. We won’t lie – this is no easy feat. SMS marketing is a new channel, and as such, comes with new challenges. No doubt learning to write concisely AND persuasively will be a learning curve, but it’s a must if you want your SMS marketing to be a success.
What tone should I strike in my messages?
SMS is a casual communication channel in our personal lives, so striking a more casual tone in your SMS marketing messages is appropriate. Striking too professional of a tone with SMS can come off sounding cold or standoffish. However, avoid swinging too far to the other side of the fence in being overly casual. Don’t use abbreviations or slang unless it’s a typical part of your already established branding.
How do I get people to sign up for my SMS marketing?
You can ask existing subscribers to opt in for SMS marketing campaigns. Remember, you must gain explicit consent from them and record exactly how and when you received that consent. You can also gain new SMS subscribers along with new email subscribers by updating any website forms to include an option for SMS marketing. Again, make sure it is 100% clear what people are opting in to receive.
How do I integrate my SMS campaigns with my other channels for message consistency?
SMS isn’t just a powerful channel on its own. It increases the potency of an entire lifecycle marketing strategy when combined with other channels such a website and email marketing. Integrate your SMS messaging through marketing automation campaigns. When someone takes an action (or doesn’t take an action), you can set up a personalized SMS message to send to them to increase the likelihood of conversion.
Do I have to purchase separate software to send SMS marketing campaigns?
You can choose to set up your SMS marketing through software services dedicated to this one channel. You can also set up your SMS marketing through many marketing automation services and email service providers who have now built SMS capabilities into their systems. We recommend the latter approach, as it supports an integrated lifecycle marketing approach that will ultimately make your entire marketing program a success.
How effective is SMS marketing, really?
When it’s all said and done, SMS isn’t a solution for every marketing challenge out there. SMS does have its advantages and definite downsides. These should probably be considered, depending on your use case, before settling on it.