The favourite metric of all time (drumroll)… ROAS!

It’s the most perfect metric going around 😎

What is ROAS?

ROAS stands for return on ad spend — a marketing metric that
measures the amount of revenue your business earns for each dollar it spends on advertising.

How is it calculated?

It’s actually super simple.

ROAS = Revenue/Advertising Spend

Why is it important to track?

Return on ad spend helps you determine the success of your advertising efforts. It helps you make decisions around profitability, and if there are opportunities to scale.

You can calculate your ROAS automatically within Facebook Ads Manager as long as you have the Facebook Pixel and purchase event installed😉

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