Google Maps Marketing helps promote local businesses in an individual’s area based on their location.
Did you know local SEO’s #1 ranking factor is proximity to your business? But, proximity alone will not drive customers to your front door.

At EDS, we help local businesses capitalize on huge marketing opportunities by leveraging the potential of Google Maps marketing. We take an integrated approach to local SEO that combines Google My Business (GMB) optimization, on-site optimization, review generation, and other strategies. From the ranked Google Maps results to the local 3-pack listings, Google Maps marketing offers a multi-faceted approach for all types businesses.

Our Google Maps SEO and optimization services are custom-designed to meet the unique needs and objectives of your business. We provide a complete scope of optimization solutions to increase your visibility in both the local 3 pack and the ranked Google Maps results. And as an AdWords Certified Agency, we can also help explore untapped potential in Google Maps advertising.

Local SEO Services for Google Maps

Optimization specifically geared for Google Maps marketing has quickly evolved into an essential ingredient for local SEO.  Being atop the Google Maps listings (both in the local 3-pack and Google Maps search results) is valuable for any business that’s marketing to a local audience. Local maps SEO drives highly-qualified local traffic to all types of businesses. As a result, Google maps optimization has become one of the most powerful investments local SEO marketing.

Google Maps Ads

Google Maps marketing

The Marketing Value in Google Maps

Google search engine results pages (SERPs) often display local maps listings based on users’ location and keyword search. For example, if a user searches for “thai food Dubai,” then Google will display geographically-relevant results with the local map. Whether or not the user is based in Atlanta, because they used a geo-modifier in the keyword query, Google rendered the following local SERP below.

Ranking Factors Behind Google Maps SEO

Local SEO Services for Google MapsGoogle local maps SEO, or optimizing a business to appear in the local 3-pack, includes a number of unique variables compared to traditional organic SEO. Some of the primary ranking factors that influence Google local maps SEO include:

1.Whether or not the company’s Google My Business page is verified with the business

2.The volume and accuracy of “citations” (or mentions of the business name, address, and phone number on other web listings, such as Yelp, Facebook, Yellowpages, LinkedIn, etc.)

3.The volume and average rating of reviews on the Google My Business Local page

4.The proximity in which the business is located to the centermost point of the city or geo-target

5.How well-populated and optimized the company’s Google My Business page

6.The domain authority of the company’s website

7.How the citation is mentioned on the company site and whether or not it’s properly linked to the Google My Business page

These are just some of the primary ranking factors that influence local maps SEO and getting your business positioned in the local 3-pack. A well-executed Google Maps SEO strategy is one of the most powerful marketing endeavors for a local business.

Why Google Maps Marketing Is So Important

Why Google Maps Marketing Is So Important1.With mobile Internet use dramatically increasing, the relevancy for Google Maps marketing is on the rise for all types of businesses.

2.Today’s digital environment revolves around mobile use, with 80% of internet users owning a smartphone.

3.Over half of Google searches done on a mobile device are done so with the intent of looking for a local business, service, product, or information.

4.Google Maps are featured prominently on mobile devices for users seeking local solutions. As a result, Google Maps marketing offers incredible advertising exposure for any company.

5.Google search continues to focus on local searchers seeking products and services in their area. Beyond marketing, Google Maps displays general brand and business information such as hours of operation, physical location, customer reviews, and driving directions.

6.When it comes to marketing your business via local maps SEO, the techniques we for Google Maps optimization are proven to help increase search engine visibility in the 3-pack listings. This is extremely important for businesses with multiple locations or franchise SEO. Get an inside look at our Google Maps SEO services below

Local Maps SEO Services: An Inside Look

Local Maps SEO Services: An Inside LookTo properly execute a local maps SEO strategy, a company must first be listed on each respective search engine  (i.e. Google My Business, Bing Local, or Yahoo! business listings). Often times, a company might already have a Google My Business page established and not even know it.

For this reason, we first embrace Google Maps marketing by conducting a thorough review of a business’ web properties. A vital aspect of Google Maps optimization is to claim and verify ownership of its Google My Business page. Some of these initial steps include:

1.completely filling out all information of including hours of operation, address and contact information, etc.

2.tagging the Google My Business page with the appropriate categories so that your listing can be properly categorized

3.adding optimized videos and images of your business

4.implementing a review generation strategy to earn more 5-star ratings on Google My Business, as well as other web properties like Yelp, Bing Local, etc.

5.auditing a local business’s citations and optimizing all citations to be accurate and consistent.

6.Google maps marketing and optimization is a powerful aspect of SEO that can mean the difference between growing your business and being leap-frogged by your local competition.

Google My Business FAQ

As a local business, achieving high visibility on Google has never been more essential to your overall growth. According to research, 46% of all Google searches are looking for local information—meaning that if your business is not showing on Google, one of your competitors probably will be.
Local search results are more than just organic search results. They also include a local pack powered by Google My Business (GMB). To see success through SEO as a local business, you need to have great visibility on GMB.

The following frequently asked questions about GMB can help you keep your information accurate and up to date.

Google My Business is Google’s platform for building local business listings. These listings can appear in a variety of places, including the local pack on Google and Google Maps.

Google My Business is an online platform that allows you to create a business listing and submit information about your business. The information you submit can appear in several different ways on Google search results pages, making it an important tool for local businesses.

Getting your business on Google Maps is as simple as following these few steps:
1.Sign in or create an account for Google My Business
2.Type your business address and enter the information requested
3.Define the business category
4.Add a website URL and phone number
5.Complete the ownership verification process

Claiming your Google listing allows you to keep your information up to date and share information with your customers. Here’s how to do it:
1.Look up your business on Google Maps and click ‘Claim this Business’
2.Choose the category that best describes your business, and add any relevant sub-categories
3.Share your physical address and website
4.Verify your ownership
Claiming an unclaimed business should be easy, but here’s a guide to help you troubleshoot any unexpected problems.

Here is how you can gain control of a Google business page when someone else is managing the page:
1.Find the Google Listing and select ‘Request Access’
2.Provide your contact information to initiate the process
3.The information will be sent to the current owner, and if they do not respond within 7 days you will be prompted to verify your ownership to gain control of the listing
When you find someone has already claimed your business listing on Google, it is reasonable to be concerned—as your Google Local Business Page is a valuable asset for generating new customers. This article gives the full scope on how to get your page back.

To take control of your Google listing, you need to verify ownership.
1.Choose your verification method: phone, email, or postcard
2.A code will be sent to you via the method you selected
3.Enter the verification code in Google My Business to confirm ownership

Google My Business is a free tool that provides businesses with all the necessary resources to manage their online presence.

When you register your Google listing, you can enter either a physical address or no address at all. You can designate the areas you service, so when potential customers look up your business, they can see if they are within range.

To delete a photo that you added to your Google listing, simply choose photos on the navigation menu on the left side and click the picture you want to remove:
1.Open it in full-screen view
2.Click the trash can icon on the top right corner
If a customer shared the photo, you must submit a request for it to be reviewed and removed:
1.Open the image and click on the red flag icon to ‘Report a Problem’
2.Indicate the reason for flagging the photo
If you really want to polish up your listing, check out our detailed guide on taking down unwanted photos from your Google Business profile.

You can create posts from Google Maps to help you promote events or special offers, as part of a new feature on Google Explore. Here’s how:
1.Sign in to Google My Business and open your business profile by clicking on the account circle
2.Select promote and choose the type of post you want to create
3.Add elements like videos, text, and offers to the post
4.Hit preview to see what it will look like, then choose publish

If you don’t have a website for your business, Google My Business will help you create a professional site for free! Once you register for Google My Business, you will be prompted to set up a business profile based on the information you enter. This will allow you to portray an established image for your company.

A Q&A function allows people to ask questions about your business. For example, they can ask about accommodations, parking, live music, or anything else.
1.Look up your business listing and click ‘Ask a Question’
2.Set up questions that customers might ask, and answer them preemptively

Google reviews are a vital source of information for consumers when it comes to searching for local businesses. While it’s tempting for small-business owners to post glowing reviews of their own or have friends, employees, and family members do so, Google does not look kindly upon this practice. Consumers will likely be skeptical about your business if they see too many positive reviews with no negative ones. In some cases, Google may even remove these suspicious reviews from its search results entirely. Your business should focus on earning positive reviews from real customers who have had a good experience—not on getting reviews from people who don’t even use your services.

To encourage customers to leave reviews, you should integrate the request into your customer service processes, so that asking customers to review your business becomes a natural part of the overall experience.

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