Google My Business Local SEO

Google Maps Advertising Dubai | Google Local Search

Google Maps Marketing helps promote local businesses in an individual’s area based on their location.
Did you know local SEO’s #1 ranking factor is proximity to your business? But, proximity alone will not drive customers to your front door.

Google Maps Marketing & Local Maps SEO

At EDS, we help local businesses capitalize on huge marketing opportunities by leveraging the potential of Google Maps marketing. We take an integrated approach to local SEO that combines Google My Business (GMB) optimization, on-site optimization, review generation, and other strategies. From the ranked Google Maps results to the local 3-pack listings, Google Maps marketing offers a multi-faceted approach for all types businesses.

Our Google Maps SEO and optimization services are custom-designed to meet the unique needs and objectives of your business. We provide a complete scope of optimization solutions to increase your visibility in both the local 3 pack and the ranked Google Maps results. And as an AdWords Certified Agency, we can also help explore untapped potential in Google Maps advertising.

Local SEO Services for Google Maps

Optimization specifically geared for Google Maps marketing has quickly evolved into an essential ingredient for local SEO.  Being atop the Google Maps listings (both in the local 3-pack and Google Maps search results) is valuable for any business that’s marketing to a local audience. Local maps SEO drives highly-qualified local traffic to all types of businesses. As a result, Google maps optimization has become one of the most powerful investments local SEO marketing.

The Marketing Value in Google Maps

Google search engine results pages (SERPs) often display local maps listings based on users’ location and keyword search. For example, if a user searches for “thai food Dubai,” then Google will display geographically-relevant results with the local map. Whether or not the user is based in Atlanta, because they used a geo-modifier in the keyword query, Google rendered the following local SERP below.

Ranking Factors Behind Google Maps SEO

Google local maps SEO, or optimizing a business to appear in the local 3-pack, includes a number of unique variables compared to traditional organic SEO. Some of the primary ranking factors that influence Google local maps SEO include:

1.Whether or not the company’s Google My Business page is verified with the business

2.The volume and accuracy of “citations” (or mentions of the business name, address, and phone number on other web listings, such as Yelp, Facebook, Yellowpages, LinkedIn, etc.)

3.The volume and average rating of reviews on the Google My Business Local page

4.The proximity in which the business is located to the centermost point of the city or geo-target

5.How well-populated and optimized the company’s Google My Business page

6.The domain authority of the company’s website

7.How the citation is mentioned on the company site and whether or not it’s properly linked to the Google My Business page

These are just some of the primary ranking factors that influence local maps SEO and getting your business positioned in the local 3-pack. A well-executed Google Maps SEO strategy is one of the most powerful marketing endeavors for a local business.

Why Google Maps Marketing Is So Important

1.With mobile Internet use dramatically increasing, the relevancy for Google Maps marketing is on the rise for all types of businesses.

2.Today’s digital environment revolves around mobile use, with 80% of internet users owning a smartphone.

3.Over half of Google searches done on a mobile device are done so with the intent of looking for a local business, service, product, or information.

4.Google Maps are featured prominently on mobile devices for users seeking local solutions. As a result, Google Maps marketing offers incredible advertising exposure for any company.

5.Google search continues to focus on local searchers seeking products and services in their area. Beyond marketing, Google Maps displays general brand and business information such as hours of operation, physical location, customer reviews, and driving directions.

6.When it comes to marketing your business via local maps SEO, the techniques we for Google Maps optimization are proven to help increase search engine visibility in the 3-pack listings. This is extremely important for businesses with multiple locations or franchise SEO. Get an inside look at our Google Maps SEO services below

Local Maps SEO Services: An Inside Look

To properly execute a local maps SEO strategy, a company must first be listed on each respective search engine  (i.e. Google My Business, Bing Local, or Yahoo! business listings). Often times, a company might already have a Google My Business page established and not even know it.

For this reason, we first embrace Google Maps marketing by conducting a thorough review of a business’ web properties. A vital aspect of Google Maps optimization is to claim and verify ownership of its Google My Business page. Some of these initial steps include:

1.completely filling out all information of including hours of operation, address and contact information, etc.

2.tagging the Google My Business page with the appropriate categories so that your listing can be properly categorized

3.adding optimized videos and images of your business

4.implementing a review generation strategy to earn more 5-star ratings on Google My Business, as well as other web properties like Yelp, Bing Local, etc.

5.auditing a local business’s citations and optimizing all citations to be accurate and consistent.

6.Google maps marketing and optimization is a powerful aspect of SEO that can mean the difference between growing your business and being leap-frogged by your local competition.

 


EDS Profile

EDS is a team of social media experts delivering online business solutions and exceptional digital marketing results for companies worldwide. We combine commercial thinking with technical brilliance in Lead Generation, Social Media Marketing, SMS Marketing, Email Marketing, Push Notifications, Google Adwords, Web DevelopmentSearch Engine Optimization and pay per click, content generation and online communications. For us, it’s all about return on investment and innovation to add value to your business. If you feel the same, please get in touch and let us provide you with a Free Audit of your online presence. A leading Digital Agency online marketing and Web Development Company with offices in Dubai, UAE . Highly creative and Experienced staff will be delighted to serve you and take the opportunity of your requirements such as Brand Identity, Corporate Brochure, Advertising Campaigns and Web HostingDigital Marketing Online Marketing, YouTube AdvertisingInstagram AdvertisingFaceBook AdvertisingTwitter AdvertisingSnapchat Advertising, Programmatic Advertising, SEOTechnical Tasks, Social Media InfluencerMobile MarketingRanking AnalysisFax MarketingWhatsApp Marketing, LinkedIn AdvertisingVideo Shoot & Editing.

Call us today on +971-4-5193444 and our Experts will be delighted to help you.

How to Reach Us!
Office 211, Palace Towers, Dubai Silicon Oasis, PO Box 64138, Dubai, UAE
Tel: +971-4-5193444 | Mob: +971-55-6889896 | Email: info@edsfze.com
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