Banner blindness research shows that only 14% of people remember the last ad they saw, meaning 86% of web users suffer from ad blindness.

The 5 best ways advertisers can minimize banner blindness:

1. Understand how people read on the web

2. Use color to your advantage

3. Promote relevant content

4. Don’t underestimate the power of retargeting

5. Experiment with ad scheduling and automation

Banner blindness is a serious issue for advertisers because no one wants to shell out advertising budgets on ads that get ignored.

By providing value, serving relevant ads, and following each strategy mentioned above, you can overcome ad blindness.