Lamppost advertising in Dubai and the UAE offers a cost-effective way to increase brand visibility and attract the attention of your target audience. Here are some key points to consider about lamppost advertising and how it can benefit your business:

  1. Strategic Locations: Lampposts are strategically placed in high-traffic areas, including prominent roads like Sheikh Zayed Road, Al Khail Road, Mohammed Bin Zayed Road, Dubai Silicon Oasis, and various other locations across Dubai and the UAE. This positioning ensures that your message is seen by a diverse audience.
  2. Cost-Effective: Lamppost advertising is a cost-effective form of outdoor advertising, making it suitable for businesses of all sizes. It offers excellent value for money compared to some other advertising methods.
  3. Visibility: Lamppost advertisements are highly visible both during the day and at night. Illuminated lampposts ensure that your message remains prominent even after dark.
  4. Brand Exposure: Lamppost advertising increases your brand’s exposure, making it more recognizable to potential customers. Consistent exposure can contribute to improved brand recall and loyalty.
  5. Local Targeting: Lampposts can be strategically chosen to target specific localities or neighborhoods, allowing you to focus your advertising efforts on areas that are most relevant to your business.
  6. Customizable: Lamppost advertisements can be customized to suit your brand’s message and visuals. This flexibility ensures that your advertising campaign aligns with your brand identity.
  7. Geographic Coverage: Lamppost advertising is available not only in Dubai but also in other Emirates, including Abu Dhabi, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah, Fujairah, and Al Ain, offering wide geographic coverage.

To explore the possibilities of lamppost advertising in Dubai and the UAE, and to inquire about advertising costs and available locations, you can contact EDS we can provide you with information on lamppost advertising options, including placement, design, and pricing, to help you create an effective outdoor advertising campaign that meets your business objectives.

Lamppost advertising

Lamppost advertising is a popular way to promote your business, product or event. It doesn’t cost much, it’s noticeable, and it doesn’t bother people. If you want to attract attention and reach a large public, lamppost advertising is an effective solution. The fact that the advertisement stands out 24 hours a day is an additional benefit.

It’s an effective solution for both small businesses and big companies. Lamppost advertising is easy to place on your own or through a professional agency. There are many kinds of lamppost advertising available: posters, digital signage, and billboards in various sizes. Whether you choose lamppost posters or digital signage, it will be effective in attracting more customers to your business.

Lamppost signs

Lamppost signs are ideal for advertising, as they’re seen by a wide variety of people. They’re also useful in areas where there’s a high amount of pedestrian traffic during the day and at night alike. If you want to reach out to a very wide audience, lamppost signs are one of the best ways to do so. Lamppost signs can be used not just for advertising but also for directions, warnings and general information. . Lamppost signs are lit by the street light which means they remain visible at night.

They can be used for many different purposes:

–Advertising; selling products or services and drawing attention to your business or brand
–Directions; providing visitors with directions to tourist spots, business parks and sporting events
–Warnings; displaying road closures due to construction work or the like
–Information; giving updates about things like weather conditions, special events happening in the area or safety information

Lamppost advertising: price and benefits

Lamppost advertising is an effective and economical form of out-of-home advertising. Outdoor advertising has a high recall value, a high attention value and a low frequency rate. Banners or large posters can be attached to lamppost and are very easy to change.
Lamppost advertising falls into the category of street furniture. It is considered highly effective due to its high visibility and ability to catch the public’s attention. Lamppost signs are also appealing because they are not experienced as a nuisance; rather, they are simply a part of the familiar streetscape. Lamppost advertising cannot be clicked away like TV or online ads; instead, it is simply part of people’s everyday lives.
In order to calculate the cost of lamppost advertising, various factors have to be taken into account:
• The number of signs attached to lampposts
• The size of the signs
• The location of the lampposts
• The duration of the campaign

Showing the way to your business

Your business can benefit from lamppost signs. If you don’t believe in the power of street signage, then you will have to believe it now and consider having some custom lamppost signs made for your business or shop. Lamppost signs are very effective in directing your customers and guiding them to your shop or company.

A lamppost advertises a local business, an event or a permanent fixture, such as a doctor’s office. Lampposts are ideal for advertising local events, particularly those that are seasonal. The information on a lamppost sign will be read by many people who pass by and by those who are interested in what is being advertised. A typical lamppost sign measures between one and four feet. These eye-catching street adverts attract the attention of passers-by because they stand out from their surroundings, which makes them ideal for catching the attention of potential clients at a glance. Since these attractive advertising tools can be seen by many people at once, you can easily draw attention to your company or business.

The primary benefit of lamppost signs is visibility, but they also offer other advantages:

– They provide brand awareness;
– They guide visitors to a specific area;
– They increase foot traffic;

Looking for a specialist?

EDS is an established lamppost advertising business that has been in operation for over 10 years. We have a comprehensive understanding of the industry and can advise you on the best strategies to achieve your goals.
Whatever your lamppost needs, our highly trained experts will make sure you get the most from your investment. We know what locations are the most effective, how to provide the best service and care to your lamp posts, and how to maintain the highest quality of lampposts.

It is possible to change the designs for your campaign. Usually, we can design, print and install new banners in 10-14 days, provided that the artwork is approved in a timely manner.

If you want to extend your campaign beyond the initial period, just let us know, and we will be happy to accommodate you. If you want to alter your campaign after the installation, there may be a fee involved depending on what is needed.

Local authorities and utility companies generally maintain testing programs to ensure that their streetlight poles can support banners. Our bracket and banner system reduces the wind load on those poles, reducing stress on the columns. However, we can provide testing services if necessary.

Lamppost banners are used in modern-day towns and cities to advertise events, raise awareness of public service announcements, and more.
Unlike any other online marketing platform, lamppost banners can’t be blocked or turned off. They reach people when they’re out and about, in an absorbent state of mind. Numerous studies have been carried out on the significant results generated from outdoors advertising.
Cost-effective way to target large audiences, No media charges, you only pay for the cost of production and installation.
Benefit from Geo-targeting, Positioned on nearly every road and street in the country, banners offer location-specific campaigns
Conveys impression of authority and stature, Trusted and approved medium of advertising by Councils and Event Organisers
Engage with highly alert both pedestrian and motor traffic, Unrivalled proximity to your target audience
Advertise from a few Dirham’s per day, Best value media reaching large audiences for low cost
Suitable for both short and long-term campaigns, Option to extend the duration of your campaign even after installation
Extensive and diverse range of locations, Provides the biggest variety of sites, more so than any other outdoor media. Located in areas of high footfall and on main arterial routes.
Ability to use different designs across banners to allow for flexibility, Create further impact with different artwork on each banner
Highly visual media provides huge scope for creative flair, Easily catch the eye with dynamic artwork
Statistics prove that raised media creates twice the recall rate than the same media positioned at ground level
98% of UAE population is reached by out of home advertising at least once a week providing an unparalleled prospect that your campaign will achieve significant success and results
83% of people recall seeing outdoor advertising within 30 minutes before shopping
Catch people in an ultra-absorbent frame of mind when they’re open to being influenced by visual stimulus
Encourage and influence both visitors and residents in an area

Our team can produce and install a campaign within 10-14 days, subject to receiving the necessary artwork approval and permission to install on relevant lamp columns. If the client has any questions about their requested artwork, or if it takes longer to secure permission to use the relevant lamp columns, then we will begin the process sooner.

We can provide you with a quote based on the number of banners you require, the duration for which you need them and where they will be displayed.

Highly-visual media – the banners literally rise above other adverts and can’t be missed
Lampposts are located on almost every road, giving you the most diverse range of locations of any outdoor media
Targets a large audience cost effectively
Ideal for short and long-term campaigns
Each banner can have a different design providing a flexible campaign
No media charges – you only pay for the cost of production and installation

Approved by Municapility, Highways and Lighting Engineers
Complies with British and European Standards EN40
Uses sign-fixing clamps for reliability
Reduces wind loading by 88% – performs at 20mph wind speeds as well as at 75mph
Can be retro-fit to existing banners to lampposts, flag poles, walls, fencing
Increases Banner Life by 100% by preventing twisting and tearing.
Detachable fibreglass poles for easy changes
Compatible with most Christmas light decorations

The brackets and banners we have designed can withstand wind speeds of up to 75 mph. The system actually reduces the amount of wind loading on the lamp columns and the arms holding the banners are spring-loaded. As a result, when the wind increases, they move towards each other and allow the banner to flex accordingly. This means that in the majority of cases, your banners will remain intact. Occasionally, however, wind speeds reach such speeds that this may cause some damage. However, our maintenance team will be ready for such incidents and will repair or replace any damaged elements quickly.

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Address: Office 211, Palace Tower, Dubai Silicon Oasis, Dubai, UAE

Email: [email protected] | Tel. : +971 4 5193444 | Mobile : +971 55 6889896