Radio Commercial Production
Want Your Radio Advertisement To Be Noticed? Radio has undergone some remarkable changes in the past decade, but one thing remains true: radio advertising is still an exciting marketing medium and offers great possibilities when done correctly. Radio commercial production can make or break your on-air success – it’s the difference between standing out from the other commercials surrounding it or blending in and remaining unnoticed.
Radio Advertising – Production
Many businesses are so familiar with print or visual advertising they find it difficult to adapt to the concept of advertising without words on the page or images. Radio commercials are “theatre of the mind” and need to appeal to a listener who is most likely engaged in another activity at the same time. And, as you’re aware, there is a wealth of media competing for your potential customer’s attention.
We produce radio commercials for local, regional and national transmission and we can work to a supplied script or provide full creative copywriting services.
Benefits of Radio Advertising
- More cost-effective than TV and some print advertising
- Ability to schedule strategically to reach your key demographic – age, location, socio-economic
- Digital & in-app listening means even more laser-focused targeting of ideal customer
- Supports other marketing campaigns
- Communicate day or night
- Reinforcement of message through frequent exposure
