In the bustling cities of Riyadh and Jeddah, as well as across the expansive landscape of Saudi Arabia, outdoor advertising stands as a formidable force in reaching and captivating audiences. From towering billboards to dynamic digital displays, the outdoor advertising scene in the Kingdom is vibrant and ever-evolving. In this blog, we delve into the significance of outdoor advertising in Riyadh, Jeddah, and Saudi Arabia at large.
- The Urban Giants: Riyadh and Jeddah
Riyadh: The Capital Hub
As the pulsating heart of Saudi Arabia, Riyadh offers a prime canvas for outdoor advertisers. From the iconic skyline dominated by towering skyscrapers to the bustling streets teeming with life, Riyadh presents a myriad of opportunities to showcase brands and messages. Billboards strategically placed along major thoroughfares and at key intersections command attention, ensuring maximum visibility and impact.
Jeddah: The Gateway to the Red Sea
Nestled along the shores of the Red Sea, Jeddah serves as a vibrant commercial hub and a gateway to the world. The city’s unique blend of tradition and modernity sets the stage for captivating outdoor advertising campaigns. Whether it’s along the bustling Corniche or amidst the historic streets of Al-Balad, outdoor advertisements in Jeddah captivate residents and visitors alike, leaving a lasting impression.
- The Saudi Arabian Landscape: A Tapestry of Opportunities
Beyond the urban centers of Riyadh and Jeddah, outdoor advertising in Saudi Arabia extends its reach across the vast and diverse landscape of the Kingdom. From the rolling dunes of the desert to the verdant oases of the Eastern Province, outdoor advertisements seamlessly integrate into the fabric of everyday life. Whether targeting local communities or engaging with travelers on highways traversing the country, outdoor advertising serves as a powerful medium for brands to connect with audiences across Saudi Arabia.
- Embracing Innovation: Digital Transformation in Outdoor Advertising
In an era defined by technological innovation, outdoor advertising in Riyadh, Jeddah, and Saudi Arabia is undergoing a digital transformation. Dynamic digital displays adorn skyscrapers, captivating audiences with immersive visuals and interactive content. Real-time data analytics enable advertisers to tailor messages with precision, ensuring relevance and resonance. As the digital landscape continues to evolve, the future of outdoor advertising in Saudi Arabia holds boundless possibilities for creativity and engagement.
- Navigating the Regulatory Landscape
While outdoor advertising in Riyadh, Jeddah, and Saudi Arabia offers immense opportunities, navigating the regulatory landscape is essential for success. Understanding local regulations and compliance requirements ensures seamless execution of advertising campaigns while respecting cultural sensitivities and societal norms. Partnering with experienced outdoor advertising agencies with a deep understanding of the Saudi Arabian market can help brands navigate regulatory challenges and unlock the full potential of outdoor advertising in the Kingdom.
In conclusion, outdoor advertising in Riyadh, Jeddah, and Saudi Arabia transcends mere marketing; it embodies the essence of connection, creativity, and culture. From the urban landscapes of Riyadh and Jeddah to the expansive vistas of the Saudi Arabian desert, outdoor advertising serves as a powerful medium for brands to captivate audiences and leave a lasting impression. As the Kingdom embraces innovation and embraces the digital future, the possibilities for outdoor advertising are limitless, promising to shape the narrative of brands and communities across Saudi Arabia for years to come.
Outdoor Advertising FAQs
Very few small business owners have any formal training in advertising and marketing. Many open a new business and then just “wing it.” More often than not, the results are disappointing. At EDS, we’re in business to help you do more business.
With the right audience, your advertising dollars can provide a tangible return on investment. Our goal is to make your job easier by reaching enough of the right customers to positively impact your business. The secret formula for advertising success comes down to this: “What you say times how many times you say it!”
We don’t just sell advertising. We produce marketing campaigns designed to help you grow your business. With that in mind, listed below are answers to several Frequently Asked Questions about advertising.
How much does a outdoor advertising cost?
Outdoor Advertising boards are available for everyone – starting from private persons who use one board (for example to publish their personal wishes), through campaigns visible in a few locations directing their customers (for example to a café), to much larger campaigns. You should be aware that the price of a campaign is affected by its date, duration, and location of the advertising board. For example: if you are planning a 28-days long campaign at a screen in the center of a large city, visible in December, the costs of reaching the potential customers will be higher than in the case of 14-days long campaign, visible in February, at a screen placed by a road leading to a small town.
How many boards should I use in my campaign?
In order to determine the number of screens in a campaign, we consider your needs, your goals and we adjust the solutions to your budget. If you wish to indicate the way to reach your point of interest, a few directing screens will be sufficient, showing your customers the way to reach you. If you wish to promote a new product to be sold all around Dubai, UAE- a wide range campaign would let it reach the customers from your target group.
What is the campaign planning procedure?
Before planning the campaign, we define its nature and goal together (for example presenting the offer, increasing sales in a given group, image improvement). We verify the groups of recipients, adjust the number of screens and range, ensuring that your campaign is effective. The budget is important while planning the campaign, so the above issues have to be defined in order to adjust the solutions we offer to your needs.
We plan the campaign on the basis of the collected data. We pay particular attention to the areas where your customers may go. We consider points of interest, namely the locations popular for the public (for example shopping center’s, business areas, residential areas, service points). The format and location of the boards are selected considering the target group and the advertisement content.
Our Graphic Department checks compliance of the graphics creation for OOH (few words, simple font, distinctive color’s, characteristic graphic elements) and suggest the necessary corrections. If needed, we conduct graphic design tests before starting the campaign.
Upon your request, we can conduct post-test surveys determining the effectiveness of the campaign.
When will my campaign be visible?
The campaigns are installed at the screens in accordance with the agreed dates, for example on 1, 14/15 day of the month (provided that all requirements of the agreement are met until that date). To start a campaign, it is necessary to to the local authority approval and generally all the artworks should contract 50% Arabic and 50% English. Once we secure the Municipality approval, we can than proceed for printing and installation, you should send a graphic design consistent with the specifications, seven working days before the campaign begins. If we conduct the entire campaign, we act according to the schedule agreed upon with you.
In exceptional situations beyond our control, for example rainfall, strong wind, the period required for placing the posters may be longer. We will inform you about such changes as soon as possible.
How long are the posters visible?
The campaigns may last for 14 or 28 days, and start at the beginning or in the middle of a given month. The duration of the campaign should be adjusted to your goal. For example, if you announce a temporary promotion of your product, a 14-day long campaign would be best.
Someone destroyed my poster, who should be notified?
If you notice that your campaign poster is damaged, you should contact a consultant who will notify the technical department and the maintenance department about the need to correct the advertisement (this is why we need the reserve posters). Our teams constantly monitor the presentation quality of all campaigns and if they discover any damage (vandalism, strong wind, etc.), it is corrected as soon as possible.
Are you a full-service outdoor company?
We are your designer, printer and installer. Unlike other companies, our services are inclusive. No need to worry about extra charges, fees, or other expenses beyond your monthly contract payments.
What is outdoor advertising?
Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes. The Outdoor Advertising Association of America says that’s where consumers spend 70 percent of their time.
Advantages of outdoor advertising
The Benefits of Using Outdoor Advertising for Promoting Brands. In today’s world, outdoor channels are in demand as they reach a wide number of people and create a long lasting impression of your brand. People spend more time outside their homes. This enables outdoor channels to communicate with them effectively.
Advantages of outdoor advertising
Advantages of billboard advertising. Billboard advertising is part of the large format outdoor arena. A media that’s transforming the landscape we live in and visibly changing the look of our towns and cities. Billboards are a great way to reach the masses – to reach where they live, commute, work and socialize.
What is the purpose of outdoor advertising?
In addition to billboards, you can also opt for vehicle graphics or wall and window graphics to advertise your business. I wish you the best in your business! The purpose of billboards is to create awareness. They are effectively used to broadcast the services of your business.
What is out of home in advertising?
Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes.
Why are outdoor good for advertising?
Advertising by billboards is especially useful if you want to create product or brand awareness for your company in the market. You do not have to go around looking for customers because they will be attracted to the product.
Why is outdoor advertising important?
The importance of outdoor advertising lies in its benefits, which includes: Outdoor advertising can deliver a relevant message to the mass/targeted audience with ease and efficiency. This advertising medium offers consistency as well as stability when it comes to delivering brand awareness.
What is an advertising budget?
An advertising budget is estimate of a company’s promotional expenditures over a certain period of time. … When creating the advertising budget, a company must weigh the trade-offs between spending one additional advertising dollar with the amount of revenue that dollar will bring in as revenue.
What do you mean by outdoor media?
Any advertising done outdoors that publicizes your business’s products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location.
What does no OOH mean?
A Veterinary Times article following the aftermath of a recent disciplinary case regarding OOH provision. The recent decision by the RCVS disciplinary committee to strike a vet off over out-of-hours (OOH) provision means the debate raises its head again.
What does OOH advertising mean?
Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes.
What are the different types of outdoor advertising?
The most common forms of outdoor advertising include:
What are hoardings in advertising?
A billboard (also called a hoarding in the many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers.
What does outdoor advertising mean?
Any advertising done outdoors that publicizes your business’s products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location.
What global advertising means?
Global advertising is an approach where the same general message is applied in all countries. International advertising is a strategy where you tailor your ad messages to each country.
What type of advertising are outdoor?
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers.
What does out of home mean?
Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes.
