Big 106.2, a part of FunAsia network, is a south asian radio station promising magical music all day long.
At the studios of Big 106.2, we use the magic of radio to entertain our listeners and also positively influence their lives and spread happiness.
Why BIG
1.7 Million South Asians are tuned into Big 106.2 every day.
The Afternoon show has the highest reach among all South Asians.
51% of South Asians in the UAE tune into Big 106.2 in the peak drive times (between 7 AM – 9 AM and 5 PM-8PM)
Demographics
- Target audience: South Asians, 25 – 44 yrs.
- Strongest place of listenership –Car and at home
- Strongest Emirates: Dubai and Northern Emirates
- Individuals with a medium to high purchasing power.