What is Usability?
Usability is the term used to describe how effective and satisfying a product or system is to interact with. This applies to anything from a video recorder to, in this case, a website.
Whether the goal is to set the time on an alarm clock or buy airline tickets online, the path to those goals must provide the user with an experience that is easy, intuitive and enjoyable.
Why is usability important?
In the online marketplace usability is absolutely essential in making sales and retaining loyal customers. If something is difficult to use, doesn't make sense or simply doesn't look the part, confidence in its ability to give the user what they want is lost – along with the potential of that user becoming a customer. A user could be on your competitor's website in just a few mouse clicks, and if they are offering a good user experience you can be sure that your site is a distant memory.
Website usability testing
Everything we work on is built from the ground up with good usability in mind. This ensures that ease of use is deeply rooted within each interactive project and the achievement of goals is as intuitive as possible. Whether you require an evaluation of your existing site or consultancy for a new build EDS can provide you with the necessary guidance.
- 28% of users report difficulty locating products and services on websites.
- Source: Zona Research
- 40% of users do not return to sites where they have had a negative experience.
- Source: Forrester
- When IBM redesigned their website to make it more user focused, its sales increased by 400%.
- Source: IBM
- 75% of shopping carts are abandoned before checkout. 27% were abandoned their carts because the shoppers were confused by the checkout process.
- Source: Vividence
- 40% of users give up trying to purchase a product they want because they can’t locate it on a website.
- Source: A.T. Kearney