Developing a successful e-commerce business goes beyond simply presenting your products or services online. It also requires an understanding of:
- the landscape upon which you’re competing on
- what differentiates you and your business
- understanding your customer base both existing and new
- how customers interact with a transactional website
- how to generate inbound traffic
- how to maximise that traffic into sales
At EDS, strategy comes first. Much like a conventional offline business we need to work with you to develop a clear roadmap to where we need to be. We need to understand your business and the landscape it lives in. We need to learn about your customers and what drives them to you. We need to look at your competitors and how they compete within the online landscape. We need to work with you and build this strategy before any ecommerce design or development work is undertaken.
We have a proven track record of marketing and development of e-commerce sites. If you would like to learn more get in touch today.