Be seen where everyone is watching
With TrueView for Action Campaign, reach potential customers when they watch or search for videos on YouTube – and only pay when they show interest.
Get noticed with a high-quality video ad that fits your budget
See how to create a compelling advertising video with your phone or a professional.
Find the story that’s right for your business
Bring your expertise, your passion, your story to life. Here are some examples to help you start thinking about the advertising video you’ll create.
WHO YOU’LL REACH
Reach the people who matter to you
You don’t need to get your ad in front of everybody – just the people likely to be interested in what you have to offer. Sports fans around the block. Fashionistas around the world. And everyone in between. They’re all on YouTube.
THINK ABOUT WHO YOU WANT TO REACH
Choose people based on location, age, interests and more
With YouTube Advertising, you decide who sees your video ads.
Where is your customer located?
Around the corner or around the world, you can show your video ads to a whole country or just a town – or a combination of both.
Who is your customer?
YouTube viewers come from all walks of life. Think about the age, gender, parental status and household income of your customers.
What’s your customer into?
You’ll be able to choose from over 100 interests to narrow in on specific customers. Mix and match interests to tailor who you reach.
REVIEW THE TYPES OF ADS YOU CAN RUN
Choose from longer or shorter video ads
Tell your story in six or sixty seconds, and we’ll get it in front of the right people, wherever and however they watch.
Reach a captive audience before they watch a video
TrueView in-stream ads get the video ads your business creates in front of the right people, right before they watch the main video.
Show up when customers search for videos
TrueView discovery ads appear on the YouTube homepage or when people are searching on YouTube. Use this format when you’re looking to reinforce your message.
A short video ad perfect for smartphones
Bumpers are only 6 seconds. They’re a good way to capture people’s attention on smartphones. Use them alone or alongside a TrueView campaign.
You’ll only pay for these if someone:
- Watches your ad for 30 seconds
- Watches your entire ad
- Clicks on your ad
HOW YOU’LL MEASURE RESULTS
See how you’re doing and what to improve
Get real-time insights about how people are responding to your video ads. So you’ll know how you’re doing – and how to do even better.
WHAT IT COSTS
Only pay when they watch your video ad
You only pay when someone chooses to watch at least 30 seconds or clicks on your TrueView ad.
Target your most valuable customers with the most effective message using video advertising on YouTube
YouTube advertising options
With over a billion users, YouTube is the biggest internet video website. With video shares also rolled out across other social platforms, if you want to showcase quality video content then YouTube Advertising is a must.
However, the greatest YouTube strategy cannot be executed without great content, and the first 5 seconds of the advertisement is the most important time to capture the user’s attention to forge a connection. We can provide recommendations on what type of content engage the most with your targeted users and what your competitors are also creating.
There are two key formats within the YouTube ad realm:
TrueView In-stream – In-stream shows any video advertising campaign you have initiated before other videos or in the intervals of long videos.
TrueView Discovery – This uses traditional ad formats banners and thumbnails to attract users to click through to a video or website.
Bumper Ads – Short, sharp six-second ads that run before other videos.
TrueView for Shopping – These campaigns showcase your products make your ad interactive by connecting viewers directly to your products and providing information that brings customers closer to making a purchase.
YouTube Ads can be shown across YouTube Search and YouTube Videos, including Google partner sites, apps and the Google Display Network.
To ensure your ads reach the relevant user, we can target users with a combination of options including: behaviour, interests, remarketing, placements and keywords.
We will review the overall marketing strategy and business objectives to determine how to maximise YouTube Advertising to channel a congruent strategy.
YouTube Text & Banner Ads, Various elements of online marketing that we can offer support for include:
Google Text Adwords
- You pay only for the users who click and visit your site
- We will create and manage the campaign. The campaign will be monitored on a regular basis and changes made accordingly for best results.
- We will provide periodical reports.
YouTube Video Ad Campaign
- Cost-per-view (CPV) bidding is the default way to set the price you’ll pay for your AdWords video ads (when created with AdWords for video). While traditional display ads charge you for impressions, with CPV you pay only when a viewer watches your video.
- With traditional online text ads or image ads, customers on the web may see your ad, read its text, and click your URL to go directly to your site. This type of interaction doesn’t take interactive content like video ads into account. With CPV bidding, you won’t be charged for just an impression or a video interaction click on your ad.
- With AdWords for video reporting, you’re able to evaluate how engaged viewers are with your content, where they choose to watch your videos, and when they drop off from watching your content.