With 3 billion video views a day and over 72 hours of footage every minute, YouTube undoubtedly sits on top of all video streaming sites online. YouTube has billions of crazy fans who could be your potential customers if targeted smartly. Its huge audience base is the biggest reason why businesses use this platform to run targeted video advertising campaigns. YouTube, the largest video sharing website, gives businesses an opportunity to showcase their product videos and gain business leads.
With TrueView ads, reach potential customers when they watch or search for videos on YouTube – and only pay when they show interest.
See how to create a compelling advertising video with your phone or a professional.
Bring your expertise, your passion, your story to life. Here are some examples to help you start thinking about the advertising video you’ll create.
You don’t need to get your ad in front of everybody – just the people likely to be interested in what you have to offer. Sports fans around the block. Fashionistas around the world. And everyone in between. They’re all on YouTube.
With YouTube Advertising, you decide who sees your video ads.
Where is your customer located?
Around the corner or around the world, you can show your video ads to a whole country or just a town – or a combination of both.
Who is your customer?
YouTube viewers come from all walks of life. Think about the age, gender, parental status and household income of your customers.
What’s your customer into?
You’ll be able to choose from over 100 interests to narrow in on specific customers. Mix and match interests to tailor who you reach.
Tell your story in six or sixty seconds, and we’ll get it in front of the right people, wherever and however they watch.
Reach a captive audience before they watch a video
TrueView in-stream ads get the video ads your business creates in front of the right people, right before they watch the main video.
Show up when customers search for videos
TrueView discovery ads appear on the YouTube homepage or when people are searching on YouTube. Use this format when you’re looking to reinforce your message.
A short video ad perfect for smartphones
Bumpers are only 6 seconds. They’re a good way to capture people’s attention on smartphones. Use them alone or alongside a TrueView campaign.
Get real-time insights about how people are responding to your video ads. So you’ll know how you’re doing – and how to do even better.
You only pay when someone chooses to watch at least 30 seconds or clicks on your TrueView ad.
With over a billion users, YouTube is the biggest internet video website. With video shares also rolled out across other social platforms, if you want to showcase quality video content then YouTube Advertising is a must.
However, the greatest YouTube strategy cannot be executed without great content, and the first 5 seconds of the advertisement is the most important time to capture the user’s attention to forge a connection. We can provide recommendations on what type of content engage the most with your targeted users and what your competitors are also creating.
There are two key formats within the YouTube ad realm:
TrueView In-stream – In-stream shows any video advertising campaign you have initiated before other videos or in the intervals of long videos.
TrueView Discovery – This uses traditional ad formats banners and thumbnails to attract users to click through to a video or website.
Bumper Ads – Short, sharp six-second ads that run before other videos.
TrueView for Shopping – These campaigns showcase your products make your ad interactive by connecting viewers directly to your products and providing information that brings customers closer to making a purchase.
To ensure your ads reach the relevant user, we can target users with a combination of options including: behaviour, interests, remarketing, placements and keywords.
We will review the overall marketing strategy and business objectives to determine how to maximise YouTube Advertising to channel a congruent strategy.