The Psychology of being ‘liked’ on Social Media!
As social beings we like to talk about ourselves. Either directly or indirectly.
That little rush you get when your post gets more likes than normal? Dopamine is a reason for that rush. For every thumbs up or heart we get a little psychological high through a shot of dopamine.
The more likes the more shots.
The more shots we have, the more shots we want.
And we’re in a loop.
Understanding the power of likes on a personal level is different from scoring likes as a business.
Likes are great for brand awareness but don’t expect them to convert to jumps in revenue — unless you’re doing something really special and unique!
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