Done well, troll marketing can be an incredibly effective way of generating a buzz around your brand – and can potentially lead to major virality. Done incorrectly, troll #marketing can still lead to virality…but not in a good way.

Before engaging in any ‘#trollmarketing’ campaign it’s important to weigh up the risks versus the potential rewards for your #business.

These days #consumers are bombarded with so many marketing messages that it’s becoming increasingly difficult for a brand to stand out, yet there are so many companies trying different methods to make an impact. This is easier for big corporations that spend fortunes on marketing, but not so easy for startups and small businesses with limited budgets and reach.

This is why sometimes the risk of causing a controversy can be worth the reward of getting your brand noticed – especially for smaller challenger brands.

Best of luck and don’t blame us if you make a mess of it!😉

#socialmediamarketing #marketingstrategy #socialmediatroll #trolls #negativemarketing #riskmarketing

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