Radio Mirchi is the India’s leading nationwide private FM radio station. It was owned by Entertainment Network India Limited (ENIL). The most popular Bollywood music and world hits in English are broadcasted live. The radio station is known for its music charts Mirchi Top 20 and Angrezy Top 20. Especially popular programs are Murga, Meethi Mirchi, Tech Makhni. The channel began its work in 2001 in Indore – Andra Pradesh. Today the station broadcasts in 63 cities of India and covers more than half of the country’s audience of radio listeners. Also, the radio broadcasts in UAE and USA.
What !!
25-35 year olds (M/F)
Premium listeners
The ones who want it all!
- Influencers for use on Social Media
- Customized Online Radio stations
- Podcasts
- Brand Specific Audio Solutions (Non-Radio)
- Original Video content
- Web series
- Brand specific Sketches
- Celebrity Shows (Audio + Video)
- Live Entertainment
- Mirchi IPs + Brand Activation + Concerts (Music, Stand Up) And yes,
Radio
Young
- Curated Music You’ll want to stick a radio to your ear, permanently!
- Show Sponsorships of the best shows in town!
- On Air Properties
- Fun Sparklers that tickle your funny bone
- On Air Specials
- “Activity of the Month”
- Bollywood content : Yes, we are the Baap of it!
PLUS
Spot Spot Spot Spot Spot Spot Spot Spot Spot
(Yeah, many spots!)
Warning : We make brand spots like composers make music – it’s good for the ear, heart and mind – and mostly addictive!
Show
- Clutter Breaking Advertising, not a part of “commercial space” on radio
- Your brand stands out!
- Exclusivity : Only 2 Sponsors per show
- Opportunity to associate with the most popular shows and their RJs
- Builds high Brand recall on radio, sheerly basis frequency of exposures of the brand and the Brand association with Shows and RJs
- Less is More : Targeted advertising in time bands of choice, basis TG your brand wants to associate with
