Unipoles are priced according to their audience delivery. The cost per 4-week period varies based on factors such as traffic—the number of people that see the ad, the size of the panel, what type of road it’s on and psychographics—viewers’ education level, income and interests.

Out-of-home advertising delivers the best reach and is the least expensive form of traditional media. For a fraction of the cost of TV campaigns, an OOH program will deliver impressions comparable to those from much more costly TV ads.

An EDS account executive will meet with you to determine your business goals and target customers. The design team will create two draft ads for you to review and make revisions if necessary. Once the final ad is approved, we will order the vinyl and have it installed. We offer full service from beginning to end, including providing you with any logos or other art elements that are needed for your sign.

Digital Unipoles can be posted within a few hours of final approved art, while vinyl Unipoles generally take two weeks to be posted after receiving your final approved art.

Some variables affecting a company’s sales include: whether the company and its products are well-known to consumers, how the company and its products are perceived by consumers, how many nearby competitors there are, how easy it is to reach the business location (with ample parking), the quality of service provided by staff members, the prices charged for merchandise and so forth. Variables related to a Unipole advertisement include whether the ad is clear and easy to read, whether it appeals to consumers’ emotions (by using an image or concept), whether it gives reasons why people should respond (e.g., by providing benefits) or merely tells them what they’re missing if they don’t act immediately.

To evaluate your printed advertising, tape a copy of the ad on a wall about eight feet away from you, and look at it for six to eight seconds. Then tell yourself what you saw—the business name and what is being promoted—and what you remember. Did you clearly see the business name and what is being promoted? Did you feel a connection to the message—a sense of need, urgency or solution? Did you understand how you could take advantage of the ad message?

Advertising is designed to build consumer awareness, increase consumer trust in the company and modify consumer behavior. The longer the decision-making process, the longer it takes for results to appear. In order to speed up the sales cycle, companies should constantly look for ways to make it easier for customers to purchase products: selection, price, knowledgeable staff and financing.

Digital displays have opened the door for advertisers to make use of many different tactics in their campaigns. For example, advertisers can post multiple pieces of content at once—such as different promotions or offers—to encourage consumer response. They can also schedule their campaigns so that they are deployed at different times of the day; a morning advertisement can be different than an afternoon one, or a Monday message can be different than a Friday message. Digital displays allow advertisers to insert real-time information into their ads, such as temperature or weather forecasts, or even update them based on social media postings.

The process of creating digital Unipole artwork is similar to the one used for making vinyl Unipoles. Our in-house design team has extensive experience creating ads for digital Unipoles, so it’s best to rely on their expertise. Digital Unipoles can display up to eight different advertisers at a time, each of which will be displayed for ten seconds. Each advertiser gets 1080 ten second ads per day.