Category Archives: Programmatic Advertising
5 Ways to Use Geo-Location Data to Transform Your Retail Marketing Strategy
Mobile has completely transformed the retail landscape. According to Pew’s October 2015 research, 68% of Americans...
What’s the difference between DSP/SSP and mobile ad networks?
What’s the difference between DSP/SSP and mobile ad networks? The advertising network is a centralized...
What exactly is programmatic advertising and how can marketers use it for their brands?
What exactly is programmatic advertising and how can marketers use it for their brands? One...