You can choose your audience based on demographics, behavior’s or contact information.
Our ad formats are eye-catching, flexible and work on every device and connection speed.
Our ad reporting tools show you how your ads have impacted your business in visual, easy-to-read reports.
Facebook ads appear in the far-right column of the user’s page in the ad space. Up to four ads can appear in the ad space, but you can’t control the order in which your ad appears.
Facebook focuses its advertising strategy around its vast member data, allowing advertisers to target an audience segment precisely. In fact, Facebook offers advertisers the ability to reach their exact audience — from a broad demographic, to a geographic preference, and to a more granular interest.
Here are some ways that you can find the right audience for your Facebook ad:
Facebook allows for precise location targeting, based in part on your profile
data and the IP address of the computer you log in with. Most cities in the UAE, Middle East Countries. allow you to expand the targeting to include surrounding areas of 10, 25, and 50 miles, if you want to reach specific regional markets.
Facebook leverages its members’ profile data to allow advertisers to drill down to specific keywords. These keywords represent a member’s interests. Topics that users are passionate about — such as their musical tastes, television preferences, religious views, and so on — can be used to further micro-target your audience.
You can target people already connected to your Facebook Page or connected to another Page of yours. You can also target ads only to people who aren’t already connected; therefore, your existing fans aren’t shown your ad. And you can target the friends of people who are already connected to your Page.
At last count, more than two billion people were using Facebook. And those users are highly engaged with the content posted on the network: More than 800 million people like something on Facebook every single day.
Of course, when it comes to getting the biggest bang for your advertising buck, too large an audience can actually be a bad thing. After all, you only want to pay to expose your brand to people who might be interested in doing business with you. Fortunately, Facebook offers multiple layers of targeting, so you can focus your Facebook ads on exactly the right audience for your business to maximize ROI.
We’ll get into the specifics of targeting Facebook ads later on in this post, but for now keep in mind that Facebook’s huge, global audience combined with the ability to target your ad by demographics, location, interests, and behaviors allows you to access the exact people who are most likely to want to buy your products or services.
Need more convincing? Consider this: 95.8 percent of social media marketers worldwide said Facebook provides the best ROI of all social platforms.
With your competitors already seeing meaningful results from Facebook ads and increasing their spend, it’s high time to develop a Facebook advertising strategy of your own.
Facebook offers 10 campaign objectives based on what you want your ad to accomplish. For each of those objectives, you can choose various ad formats based on your chosen goal and target audience.
Before we dig into some specific Facebook ad examples and the technical requirements for each format, let’s take a quick look at how the different types of Facebook campaigns align with business goals:
If you own a business or website, you probably created a Facebook fan page just for promoting your products or services. Obviously, you want your fan page to be more popular then any of your competitor’s pages because this will in many cases, signify your the better company just because you have more likes and followers.
If you want your fan page to stand out, land sales, and become super popular, then you must advertise it. If you have ever tried buying fan page likes directly from Facebook’s own advertising network, then you must know how confusing it can be. More importantly, you know how expensive Facebook advertising can be. That’s why most people looking to buy real Facebook likes have been turning to us for our safe, fast, and affordable social media marketing.
Now that you understand the various Facebook campaign objectives, let’s explore the various Facebook advertising formats.
Note: Since Facebook doesn’t want people’s newsfeeds to be filled with text-heavy images screaming for attention, you need to keep your text overlays to less than 20 percent of your image. (This also applies to video thumbnails.) In fact, the less text there is on your image, the more widely it will be distributed. Use this tool by Facebook to check if your images contain less than 20 percent text.
Video ads can create massive engagement—if they’re done right.