Targeting Your Facebook Ad Audience
Facebook ads appear in the far-right column of the user’s page in the ad space. Up to four ads can appear in the ad space, but you can’t control the order in which your ad appears.
Facebook focuses its advertising strategy around its vast member data, allowing advertisers to target an audience segment precisely. In fact, Facebook offers advertisers the ability to reach their exact audience — from a broad demographic, to a geographic preference, and to a more granular interest.
Here are some ways that you can find the right audience for your Facebook ad:
Targeting by Location:
Facebook allows for precise location targeting, based in part on your profile
data and the IP address of the computer you log in with. Most cities in the UAE, Middle East Countries. allow you to expand the targeting to include surrounding areas of 10, 25, and 50 miles, if you want to reach specific regional markets.
Targeting By Interests and Likes:
Facebook leverages its members’ profile data to allow advertisers to drill down to specific keywords. These keywords represent a member’s interests. Topics that users are passionate about — such as their musical tastes, television preferences, religious views, and so on — can be used to further micro-target your audience.
Targeting By Connections:
You can target people already connected to your Facebook Page or connected to another Page of yours. You can also target ads only to people who aren’t already connected; therefore, your existing fans aren’t shown your ad. And you can target the friends of people who are already connected to your Page.