For some reason, the website structure is commonly ignored. It can be seen as one of the most important parts of a website search engine performance, but at the same time, not all webmasters and website owners really know what it means to have a website structure that will improve its SEO.

A good website structure will provide your website with site links. These are a listing format in the search engine results page that shows a website’s main page along with a few internal links below it. These are a great advantage to search engine optimization. They improve the ability to navigate through your website and will aim users in the right direction to receive the most relevant information to their search query. The availability of site links will also increase the click-through rate, shorten the conversion funnel, improve the trust of your user, increase your reputation, and really win in search engine results pages.

It is not so obvious that the more appealing a website is to the users, the more appealing it is to search engines as well. Google uses an algorithm that incorporates information from searchers in order to rank a website. If a website has low dwell time and poor CTRs, it will perform negatively in search engine results pages. On the other hand, when a user finds the website that they like, usually with good structure, they will not bounce away from it quickly they will actually stay a longer period of time. A great site structure can reduce bounce rates and bring up dwell time, and both of these things will improve your search engine rankings.

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