Savoir Flair Advertising

The  Middle  East’s  premier  digital company.

In 2022, Savoir Flair enters its thirteenth year and  celebrates a groundbreaking milestone. What started in  2009 as the Middle East’s first online magazine is now the  region’s premier digital company. Halo Media continues to  be the leading authority in the digital space, spearheading  publishing excellence and content innovation through  our pioneering bilingual website, SavoirFlair.com, and  world-class creative agency, Halo Studio.

Our work with luxury and lifestyle brands has earned us  a reputation for highly relevant and sought-after content,  as well as world-class events, videos, photoshoots, and  marketing opportunities. Whether we’re curating luxury  content or captivating customers with exceptional  experiences, we have an acute understanding of what  works and what doesn’t in this uncompromising category.

It’s almost instinct. And almost unfair.

Savoir Flair is the expert curator of style, beauty, and  culture, showcasing the inspirational faces, places, and  spaces of the Middle East and beyond. Since its launch in  2009 as the region’s first online magazine, it has remained  at the forefront of fashion. With a focus on world-class  editorial and breathtaking photography, Savoir Flair –  along with its sister title Savoir Flair Al Arabiya – is the  definitive destination for readers who aspire to a life of  style, with both titles boasting original, exclusive, and  influential content.

Welcome to the new-world version of a microsite:  The Experiential Content Page.

Savoir Flair introduced this innovative  proprietary offering as a new storytelling format  in 2018. This curated content page encourages  deep engagement through an “infinite scroll” that  comprises multiple different content elements —  including photos, videos, cinemagraphs, quizzes,  and even shoppable modules.

The ECP, which lives on its own branded URL  on the Savoir Flair home page, serves as a content  space devoted to one particular campaign, from  start to finish. For the duration of a longer  campaign, the ECP “evolves” and is regularly  updated with new content associated with each  campaign burst.

• Does not rely on video player vendors
• 100% SOV to guarantee exclusivity
• Video creatives embedded in the display banner ad slots of Savoir Flair
• Autoplay with no sound
• Branding and traffic driving
• Language and geo-targeting available

• Ads with video-only creatives, which appear between paragraphs of editorial content, existing as a standalone branded message.
• Auto-playing videos tend to generate higher engagement rates.
• The video plays automatically when the user scrolls past it.
• Existing within an article demands user attention more than banner ads or similarly “hidden” forms of advertising.
• There is enormous flexibility for article types, target audience considerations, and the messaging.
• Mobile only

• Unparalleled brand exposure on Savoir Flair’s homepage
• Looped video placement on Savoir Flair masthead
• Locked with display banners to guarantee exclusivity on page
• Option to lock on Featured section
• Option to place products on Shoppable Breaker
• For a limited duration only
• Desktop only

• Unparalleled brand exposure on Savoir Flair’s landing pages
• Flagship placements
• 100% SOV to guarantee exclusivity
• Only available to select partners; usually only offered as part of a large-scale media campaign
• Impressive click-through rates
• Branding and traffic driving

• Unparalleled brand exposure on the website
• Key reference point for visitors to the site
• 100% SOV to guarantee exclusivity
• Impressive click-through rates
• Branding and traffic driving
• Language and geo-targeting available

• A 360-degree digital opportunity that merges digital with social
• Highly engaged communities across multiple devices
• Highest Facebook click-through rate in the market
• Fast-growing Instagram channel in EN and AR
• Key entry point for visitors to the website