AD MIDDLE EAST READER PROFILE
Influence
36% Are from the trade, being architects, consultants, and interior designers
46% Are proprietors/owners of their business
54% Attend or show interest in international design shows
52% Shop for home decor items in both UAE and overseas
Affluence
70% Of our readers own 2 or more cars
31% Of our readers are members of exclusive private clubs
26% Of our readers travel in business class
45% Own a second home/vacation home outside their area of residence
53% Travel at least once a year overseas for leisure
28% Travel once in 6 months overseas for work
Print Run 22,100
- Circulation available at all major book stores and supermarkets across the Gulf – Bahrain, Kuwait, Oman, UAE, KSA, Lebanon, and Qatar – with specialist distribution to 5-star hotels, art galleries, VIP private residences, and design showrooms. Also available in London
- Frequency: Bi-monthly
- Readers per copy: 4
- Average household income: USD 4 million per annum
- Target is well distributed between MEN and WOMEN with high socio-economic profiles (target age 25-55)