Friday Magazine Advertising dubai

INTRODUCTION

Evolved. Relevant. Real. Inspiring.

85,000+ homes and businesses subscribe to Friday every week.

From exploring deep-rooted mindsets and upcoming trends to home-grown talents, Friday’s editorial team offers in-depth, well articulated content.

340,000 people across all nationalities, ages and income groups across the UAE, read Friday.

Mobile users love our dynamic and popular new website – they stay for an average of seven minutes per visit.

Engaged, active readership: 85% of readers have bought a product after seeing it featured in Friday.

ONLINE & SOCIAL MEDIA

Friday’s new website has a fresh, easy-to-navigate design that’s mobile friendly and packed with up-to- date content and our vast archive of UAE-centric lifestyle features. It’s updated daily and backed up by an engaged network of social media followers.

EDITORIAL PROFILE – IN THE UAE

Whether it is a global debate like #MeToo or a group of teenagers setting an example during a crisis, Friday focuses on UAE’s people – their achievements, viewpoints and aspirations.

LET’S TALK
What’s appropriate gets tricky when we navigate through expat life in the UAE – a cauldron of mixed cultures. Friday starts a conversation with stake-holders in an effort to bring forth all the nuances of a debate.

CORPORATE SPEAK
Sharp suits, poised smiles and well articulated visions. But what’s not in the public eye is all the sweat, tears and hardwork that our business heads have put in to
write their destiny. Friday throws a spotlight on the person behind the brand.

OFF THE GRID
Whether it is a designer, an artist, a musician or an author, this newly launched section highlights the passions, achievements and dreams of UAE’s creative minds.

MAKING A DIFFERENCE
From young and old heroes of our society to mega corporations, we focus on all those want to make a positive impact on our ever-changing society.

IN THE NEIGHBOURHOOD
In this fortnightly series, Friday explores the unique wealth of culture and old-world charm in the lesser-known districts of the UAE.

FACES OF THE UAE
Interviews with people who came to UAE with nothing more than big dreams and went on to create businesses and legacy with their determination and hard work.

ACHIEVERS
Friday speaks to all those who prove persistence and positive attitude are key to success; people who inspire with their big deeds and bigger hearts.

EDITORIAL PROFILE – LIFESTYLE

Friday’s eclectic lifestyle section offers a range of trend features from health, beauty and home decor to fashion shoots and easy recipes, each catering to the needs of the discerning reader.

FASHION
Friday is the only magazine shooting locally on a regular basis, using local and international, high-end and high- street, western and desi brands in high-quality editorial shoots – for women and men. Everything is available at the time of going to print – meaning readers can see something and buy it in stores the same day.

BEAUTY
The top beauty writers in the business tell Friday readers how to navigate this booming industry through features, beautiful shoots and news stories.

TRAVEL
The globe is our backyard, and we want to explore it – and show readers what’s new, amazing and worth their dirhams, whether it’s right here in the UAE or on the other side of the planet.

FOOD
Looking for fuss-free recipes for busy weeknights or a casual family brunch or easy ideas for a lunchbox, Friday’s popular food pages have something for every one.

HEALTH
We cover health and wellness in every issue of Friday, with locally focused, topical features on the health issues that matter to UAE residents. Plus, our expert panel answer questions from readers on a wide range of topics, from dermatology and wellness to ayurveda and diet.

DECOR
Our regular interiors features help readers achieve their dream home through expert guidance and insider product selections.

SHOPPING
From fashion and home décor to tech stuff, a product page to help you make an informed choice.

EDITORIAL PROFILE – REGULARS

They might be small in size, but these staples give Friday its unique personality and score high in readership as they pack in a lot of advice and information for the discerning reader.

COLUMNISTS
Iconic satirist Suresh Menon, along with American humour columnist Lori Borgman, continue to put a smile on our face every Friday.

ASK THE EXPERTS
Don’t know how to manage the tantrums of your teenaged son? Struggling to wrap your head around the number game called investment? Our extremely popular panel of experts will save the day.

GALLERY
From holiday snaps to pictures of all that’s fascinating about the UAE, Friday curates some of the best clicks every week for this mega popular section in the magazine.

STARGAZING
Who better than world renowned astrologer Shelley von Strunckel to tell you what’s in store for you in the coming week.

STORYTELLERS
We throw a question at our readers and they inundate our inbox with what they think and feel about it. An evolved platform that offers a healthy interaction with our audience.

MY WORKING LIFE
A succinct Q&A with people who pursue a niche career. And what it takes to be at the top of the game.

WEEKEND GUIDE
Friday offers a comprehensive guide of best places to go, things to do and see over the weekend.