A landing page is a single-page website that serves as a tool to convert your visitors into leads. What makes them different from the other pages is that they drive user action via a lead-capture form. In exchange, users get access to the exclusive content or marketing offers.
What are marketing landing pages?
A marketing landing page is a standalone web page created by digital marketers that use a combination of persuasive elements like testimonials, benefit-oriented copy, and engaging media to convince its visitors to take action on an offer. The offer could be a sign up for an account, newsletter subscription, download the e-books, purchase a product, etc.
How are brands using marketing landing pages?
Since digital marketing landing pages are effective for driving traffic, brand awareness, and selling products; companies often use them throughout their entire marketing funnel.
Marketing landing pages used in the brand awareness or products/services promotions are great for making killer first impressions. Special Landing Pages like that are typically used to provide people with initial information about your business, increase website traffic, and generate leads.