Lead generation is all about building your customer base, which is absolutely vital if you want to grow – and as you know, if you’re not growing, you’re dying. Here why: Customers are not inherently loyal – there are simply too many other options in today’s highly competitive market. So you have to work to keep your existing customers, while constantly striving to create new streams of customers. This allows your business to keep evolving, and, ideally, to keep expanding.

Think about your customer and who they are. Then, based on where they are in your sales funnel, design the most strategic and powerful ways of reaching them:

SEO – Did you know that Google gets over 100 billion searches a month? That’s why 61% of marketers say that improving SEO and growing their organic presences is a top priority. Whether they implement relevant content, or simply focus on SEO keywords, this is an important component of bringing in new potential leads.

Paid Advertising – Paid media allows you to create relevant and actionable ads that target potential customers through digital marketing campaigns. And with the advent of geolocation, you can create a more customized approach that feels less intrusive and more enticing to your audience. Simply direct them to a dedicated landing page

Social Media Marketing – Did you know that revenue increased for 24% of businesses when they utilized social media for lead generation? Leverage platforms like Facebook, Twitter, Instagram and Pinterest to reach your target audience and bring them into your ecosystem. Each channel must have a unique strategy, and content should be geared towards the specific audience you are connecting with. But if you can actively engage users on social media, you can generate more leads.

Email Marketing – Easy to customize and relatively inexpensive to implement, email marketing is one of the best ways to directly connect with your customer. This is one of the most efficient and effective means of turning leads into MQLs because it is a personal, one-to-one communication with a client that you know is already interested in you. That’s why it is so critical to build your client database early and always continue to grow it – and to be strategic in how and when you communicate with this audience. Provide your leads with value-add content that they can’t get anywhere else. Include “best offers” that will drive them to action, and be sure to test your CTAs to discover which are the most effective.

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