“People don’t like to be sold, but they love to buy”. Jeffrey Gitomer
That tells us that pull marketing is the preferred method for gaining customers. However, it’s a long process, and often, marketers desire faster results.
That’s where push marketing comes in to boost short-term sales.
It is easy to over-complicate marketing strategies due to the many tactics available to businesses.
However, all marketing tactics can be assessed under the simple framework of Push versus Pull.
Traditional marketing is often synonymous with push marketing. Want sales? Advertise!
The internet and its various information discovery tools have forever changed the buyer’s journey, and pull marketing gained traction.
Don’t make a sale. Make a customer.
Example of Push Marketing – Advertising, Direct Marketing, Public Relations.
Example of Pull Marketing – Content Marketing, Search Engine Optimisation.
Both Push and Pull marketing tactics have a place in the marketing plan.
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