You can measure the success of your brand in many ways, including traditional markers like revenue and market growth. However, one of the most powerful and challenging to achieve indicators of success is positive brand equity.
Brand equity is the value a brand has in the minds of consumers, and it often reflects in a brand’s positive or negative reputation with the general public.
These days, a company’s reputation can make or break its business, so it is more important than ever for your brand to pay close attention to its brand equity.
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