As of October 2022, there are 4.74 billion social media users worldwide
9 in 10 internet users use social media every month
Over the past 12 months, the number of active social media users increased by 190 million, indicating 4.2% annual growth, with six new average users joining every second.
Around the world, there are 5.07 billion internet users, equating to almost 63.5% of the world’s population.
An average social media user uses 7.2 different social platforms every month.
The world today has 6.648 billion smartphone users, meaning almost 83.07% of the world’s population owns a smartphone today
More than 75% of the eligible global population now uses social media
These statistics highlight the growing impact of social media on our daily routine and the potential for businesses to reach a massive audience through these platforms. Here are some ways companies can use these statistics to their advantage
1. 𝐓𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Understanding the demographics of social media users can help tailor your marketing strategy to reach your target audience effectively.
2. 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝘀𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻: Based on the average number of platforms used by a social media user, businesses can determine which platforms are best suited to reach their target audience and invest resources accordingly.
3. 𝗠𝗼𝗯𝗶𝗹𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: With over 83% of the world’s population owning a smartphone, optimizing your website and social media presence for mobile devices is crucial.
4. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻: By knowing the growing number of active social media users, businesses can create and share content that appeals to this ever-increasing audience to drive engagement and reach.
5. 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Utilizing influencer marketing tactics can help reach a wider audience and increase brand awareness.
6. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠: Leveraging the high usage of social media platforms, businesses can implement targeted advertising strategies to reach their target audience effectively.
7. 𝙐𝙨𝙚𝙧 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩: Understanding the increasing growth of social media users, businesses can focus on engaging with their audience and building brand loyalty.