Did you miss the latest changes to YouTube? Wondering which new features matter for marketers?
1: YouTube Shorts
*YouTube #ShortsFriends aims to connect creators who produce shorts with others who create similar short-form content on YouTube so each party can cross-promote the other’s content to their respective audiences.
*Viewer-Created Shorts Featuring Comments
YouTube recently began testing the ability for a viewer of a video on mobile to create a short that features a comment on your video.
#2: YouTube Tools
*Test and Compare
Native video thumbnail testing could soon be available to everyone on YouTube via Test and Compare.
*AI-Powered Dubbing Via Aloud
If you’ve ever wanted to translate your content into another language, this new AI-powered dubbing service from Aloud is for you.
#3: YouTube Analytics
*Viewers Across Formats
the Viewers Across Formats card will show you how much of your audience watches Videos vs. Live, Videos vs. Shorts, and Shorts vs. Live.
*Reminders Set Metric
The new Reminders Set metric shows you how many people clicked the Notify Me button for your video.
#4: Creators
YPP Eligibility Criteria Updates
Tube recently lowered the eligibility criteria for entering the YouTube Partner Program (YPP). Channels that meet the following thresholds can now apply for the YPP:
500 subscribers
3 uploads in 90 days
No active community strikes
3,000 valid public watch hours and/or 3M valid public shorts views
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