Pay per click allows you to compete for the top positions on keyword searches instantly and in a controlled way. Reaching your audience through keyword specific searches is not only highly targeted to your offering, you are also reaching people when they are actively seeking a product or service and are often in the final stages of the buying process.
5 Reasons to use PPC
- It’s immediate – It can place you in the top search positions instantly. PPC allows you to compete with a company of any size or market share.
- It’s targeted – You can be very specific with your audience through keyword selection and geographic targeting.
- It’s accountable – you can monitor performance as you go tracking conversion through the website. This means we can refine the campaign daily to ensure you see the best return on investment.
- It’s cost effective – you only pay for visitors to your site.
- It’s a great market research tool – You can find out exactly what terms people are using to find your product or service, what they are looking for and what converts. This information is a goldmine and can help you create a more profitable organic SEO campaign.