Why should you use Pay Per Click?

Pay per click allows you to compete for the top positions on keyword searches instantly and in a controlled way. Reaching your audience through keyword specific searches is not only highly targeted to your offering.

Pay per click allows you to compete for the top positions on keyword searches instantly and in a controlled way.  Reaching your audience through keyword specific searches is not only highly targeted to your offering, you are also reaching people when they are actively seeking a product or service and are often in the final stages of the buying process.

 Pay Per Click

5 Reasons to use PPC
  • It’s immediate – It can place you in the top search positions instantly. PPC allows you to compete with a company of any size or market share.
  • It’s targeted – You can be very specific with your audience through keyword selection and geographic targeting.
  • It’s accountable – you can monitor performance as you go tracking conversion through the website. This means we can refine the campaign daily to ensure you see the best return on investment.
  • It’s cost effective – you only pay for visitors to your site.
  • It’s a great market research tool – You can find out exactly what terms people are using to find your product or service, what they are looking for and what converts. This information is a goldmine and can help you create a more profitable organic SEO campaign.

 Pay Per Click

 Pay Per Click

PPC advertising, or pay-per-click advertising, allows you to promote your company across the web. You can place ads in search results, on websites, and even on social media platforms. Text, images, and even video are allowed in PPC ads.
PPC ads also offer multiple targeting options, such as promoting your business in search results only or targeting people who have subscribed to your updates on social media. A few examples include:
– Device
– Location
– Interests

Pay-per-click advertising, or PPC, is a form of internet advertising that charges advertisers each time one of their ads receives a click. This contrasts with traditional forms of advertising, where advertisers pay for their advertisement before it appears on the medium.

An ad network is a framework for delivering your ads to users. Google Ads, formerly known as Google AdWords, is a popular ad network that you can use to deliver ads.

To create PPC ads, advertisers use ad networks like Google Ads, Facebook and Microsoft Advertising.
Ad networks can connect you with different audiences and provide unique targeting options. For example, Microsoft Advertising lets you promote your business across Bing and websites affiliated with Microsoft.
Facebook allows you to reach its massive user base.

Advertising spend is a type of budget that refers to the amount an advertiser is willing to spend with ad networks. Advertisers usually use this term to refer to their monthly budget.
As an example, consider the budget of a company with a $5000 monthly ad spend:

– Total monthly ad spend: $5000
– Facebook ad spend: $800
– Google Ads ad spend: $2500
– Instagram ad spend: $800
– Microsoft Advertising ad spend: $900

With pay-per-click advertising, you can create an ad budget that meets the needs of your business and audience. Whether you want to dedicate your entire budget to one network, such as Google Ads, or multiple networks, you have full control over your ad spend. If you’re unsure about where to invest your budget (or even how much to spend), our team can help guide you in the right direction.

Our team of experts has managed more than 650 PPC campaigns, and we can recommend a reasonable ad spend for your business when investing in our professional PPC management services.

You can advertise across the Internet with PPC ads. The most popular locations include:
– Search results
– Third-party websites
– Social media

When advertising online, most businesses will focus on specific platforms, like:
– Google
– Bing
– Facebook
– Twitter
– LinkedIn
– Instagram
– YouTube

When creating a PPC campaign, businesses should focus on the most valuable channels for their audience. For example, if Facebook is more popular with a business’s customers than Twitter, it makes sense to devote more of the budget to Facebook. Researching your audience and polling current customers can help determine where you should focus your PPC efforts.

Online ads in search results earn 45% more page clicks than ads that do not appear in search results.

People who click on ads are twice as likely to make a purchase than someone who visits your site organically (without clicking an ad). PPC ads can help you reach people who are ready to buy, making an immediate impact on sales numbers. Plus, PPC ads deliver an average return on investment (ROI) of $2 for every $1 invested.

For advertisers using Google Ads, the cost per click is $8. Not only do people click on online ads, but they also act on them—in this case, by making a purchase.

The cost to run a PPC ad campaign varies depending on many factors, including your business size, industry, and strategy. The average for small-to-midsize companies is $9000 to $10,000 per month. This price includes your ad spend as well as management services from a PPC agency.

With PPC, what you pay per click depends on several factors, including:
– Bid: In PPC, your bid is how much you’re willing to pay for someone to click on your ad. While you may pay less than your bid (depending on the ad auction) you won’t pay more than your bid.
– Targeting: Targeting, from keywords to demographics, can also influence your PPC costs. Bidding on a competitive keyword like “consumers insurance agency,” for instance, can result in higher costs because it features a higher cost-per-click (CPC).
– Ad quality: Quality score also matters in pay-per-click advertising. Big brands can’t pay-to-win in PPC because ad networks, like Google Ads, look at the quality and relevance of ads. Often, high-quality ads can maintain lower costs than low-quality ads.

When creating ads, focus on creating ads with high-quality, low-cost components. Before launching an ad campaign, think about the user experience: Are you creating ads that will make people curious enough to click? Is your landing page an engaging experience once someone has clicked on your ad?

Partnering with a PPC management agency is important, but it’s good to have an agency that will appreciate your budget concerns. EDS makes sure that we manage your PPC campaign in the most cost-effective way possible.

Advertising with PPC ads offers your business several advantages in the marketplace, including:
– Set a custom budget that you can change at any time
– Access useful targeting options unavailable in traditional advertising
– Receive insightful audience and campaign data
– Respond to campaign performance in real-time to maximize performance
– Show up above organic results in online searches
– Outrank competitors
– Accomplish various goals, from brand awareness to purchases
– Reach people when they’re looking for you
– Support other digital marketing initiatives, like search engine optimization (SEO)

The ROI of PPC is high, making it an attractive option for online advertising. If you want to grow your business and compete with top competitors, PPC can help you accomplish those goals.

Any business can use PPC advertising. A few examples include:
– Franchises
– Restaurants
– HVAC companies
– Insurance agencies
– Ecommerce stores
– Manufacturers
– Dentists
– Heavy equipment dealers
– And more

If you search for your products or services, you may find that pay-per-click advertising is a must-have strategy for your industry. If you don’t find any ads related to your business, that doesn’t mean PPC isn’t worth your company’s time. If anything, it reveals a massive opportunity for you to use it.

If you decide to work with an agency for your pay-per-click (PPC) campaigns, make sure it has experience in your market. For example, EDS, a company that manages more than 650 PPC accounts, has experience working in the marketing industry.

The Google auction system uses an automated bidding process to determine how much to charge for your ad based on bid prices and your maximum bid. Here are a few other points to keep in mind:
– A user makes a search on a search engine like Google
– Google launches the ad auction, compiling all relevant ads and their Quality Scores
– The auction looks at each ad’s bid, quality, and potential impact to assign an Ad Rank
– Google delivers the ads in order of highest Ad Rank to lowest Ad Rank

During the ad auction, Google also calculates your CPC with the following formula:
CPC = Ad Rank of the ad below you / Your Quality Score + $0.01
PPC consultants and agencies prioritize writing high-quality ads because they know that a high Quality Score can lead to lower costs and an improved Ad Rank.

While most companies do not check their PPC campaigns for over a month, you should do so weekly. For best results, experts recommend checking your ads every week.

If you’d like to monitor your brand-new campaigns more proactively, but can’t, EDS can help. We can provide daily monitoring or customized reports to meet your needs.
– Tracking your PPC campaign performance
– Making strategic updates to your bids
– Discovering new, high-opportunity keywords to target

Monitoring your campaign on a regular basis will help you identify areas of improvement. For example, if you notice that mobile users are more likely to click through but less likely to convert on your site, you can remove them from the audience. Or, if you notice that users have difficulty navigating your site on a mobile device, you can optimize your landing page to provide a better experience for those visitors.


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EDS is a team of social media experts delivering online business solutions and exceptional digital marketing results for companies worldwide. We combine commercial thinking with technical brilliance in Lead GenerationSocial Media MarketingSMS MarketingEmail MarketingPush NotificationsGoogle AdsWeb DevelopmentSearch Engine Optimization and pay per click, content generation and online communications. For us, it’s all about return on investment and innovation to add value to your business. If you feel the same, please get in touch and let us provide you with a Free Audit of your online presence. A leading Digital Agency online marketing and Web Development Company with offices in Dubai, UAE . Highly creative and Experienced staff will be delighted to serve you and take the opportunity of your requirements such as Brand Identity, Corporate BrochureOutdoor Advertising, Radio Advertising, Advertising Campaigns and Web HostingDigital Marketing, Online MarketingYouTube AdvertisingInstagram AdvertisingFaceBook AdvertisingTwitter AdvertisingSnapchat AdvertisingProgrammatic AdvertisingSEOTechnical Tasks, Social Media InfluencerMobile MarketingOutdoor AdvertisingPress Release DistributionWhatsApp MarketingLinkedIn AdvertisingVideo Shoot & Editing, FAQ's.

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