It simply means how good is your ad quality as compared to other ads competing for the same audience
It determines the cost per click for your ad
It determines how frequently your ad is shown to your audience.
So, if your ad quality score is high, your ads cost will be low & reach will be high .
Try to use video ads more, as showing is always better than telling.
Don’t run your ads too frequently, ad fatigue is real & people will start reporting your ad bringing the ranking down!
Never use clickbait and always promote with quality content.
Make sure the content for the ads are aligned with your landing page & the product.
Keep engaging with your ads, reply to every comment, hide spammy comments etc.
Do these simple things and keep your ad quality high and reduce your overall costs.
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