Directing your customers to your website so they can discover your brand and services is an essential part of your business but if you don’t have an informative, attention-grabbing, yet not too complex landing page, you’ll likely scare them away.
So, what is a landing page, exactly?
A landing page is usually a more focussed first page a visitor “lands” on when they click on a link to your site. A good landing page has a call to action, identifying a need and providing a solution. After all, they clicked the link looking for exactly that, a fulfilment of a specific need. Now you’ve set the tone for the rest of their experience on your website.
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