Feeling confused/overwhelmed on how to analyze your post insights? Save this as a reference!

Likes
Are a great source of engagement, but are more limited than the other insights. However, having good engagement will give you visibility and is therefore still important.

The higher your engagement, the more you will be shown to people on the feed, hashtags, etc.

Comments
Comments are another source of engagement, but also feedback! It gives us more insights than likes because people will give us a deeper insight into what they thought of the content (for the good and bad).

Keep the conversation going in the comments to learn more about your ideal audience.

Shares
For growth and visibility, shares are a blast! when people share your content. they will show it to their audience/other people in their network (privately).
Shares are very comparable to word-of-mouth or as listed brand awareness.