These FB Ad mistakes can cost you! ❌
When your ad campaigns are in the learning phase, don’t make any of these changes to the campaign.
In this phase, Facebook is testing your ads with different audience cohorts, based on the objective, targeting & creatives given by you.
The AI optimizes your campaign to find the most relevant audience – in turn reducing your CPR.
So avoid making any changes during this time…
That’s because the moment you make any changes, the ad goes into a learning mode again based on these new variables.
This will keep increasing the learning curve and the overall optimization will take longer.
Be patient and change after you’ve got a few days of data to optimize on.
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