FAQ’s The Dubai Mall Advertising

In-mall advertising is one of the most popular OOH advertising mediums in Dubai, as 60% of the population visits the mall on a daily basis—whether it’s for work or leisure. This makes in-mall advertising a point of purchase location that advertisers favor.

Dubai Mall is one of the most popular shopping destinations for Emiratis and tourists alike. A minimum of 5 hours are spent there each month by an average of 6.4 million visitors, who come to shop, dine, meet friends and family, or attend a concert or sporting event. The mall has several entertainment options as well as advertising opportunities.

Although any type of business can advertise in malls in Dubai, those specializing in FMCG, education, tourism and airlines might find exposure to the largest audience. In addition, businesses marketing products can also reach their target demographic by advertising within the Dubai Mall; the mall’s high visibility guarantees a large audience for all types of businesses.

Dubai Mall is a popular tourist destination in the United Arab Emirates. It attracts residents of Dubai and visitors from other parts of the country. Tourists also come from all over the world, including locations outside the UAE. The mall offers many activities to keep people entertained throughout the day.

Dubai Mall offers digital screens to advertisers, located in strategic spots of the mall with high foot traffic. Digital screens are displayed on directories, link bridges, and other attractive areas such as the Ice Rink, Aquarium and Fountain Entrance. Outdoor options include static panels and digital screens. Advertisers can take advantage of these spaces to interact directly with customers through various types of content.

The placement of advertising options in the mall is strategic, so many of the available advertising spots are digital displays on which you could place a video or image that attracts customers.

Advertising on the Dubai Mall screens is an effective way of reaching potential customers, as they will never miss your ads due to the mall’s large number of screens as well as their distribution throughout the building. One of our returning clients, UAE Warriors (a fighting championship event), advertises on the Dubai Mall screens every two months because they have seen positive results from this form of advertising.

Malls in Dubai are categorized based on where they are located, the demographics of their target audience and their income level. For example, the Mall of Emirates targets expatriate Arabs and Westerners while Mirdif City Center targets local Emiratis and expatriates. However, Dubai Mall targets all nationalities so location is important in identifying your target market.

It is important to note that malls are categorized in terms of the quality of the retail brands they feature. For example, one might find local Emiratis frequenting high-end retail stores like Louis Vuitton or Chanel. Other parts of the Dubai Mall cater to a different kind of consumer (i.e., one with mid-level spending power).

Dubai Mall’s diverse array of shops and brands enables it to offer an unusual mix of collections that do not exist in any other mall.