Stop promoting and start connecting. Provide value and your social media community will return the favor.
Establishing a direct link between your customer base and your company is the true purpose of social media. Creating engaging content and regularly responding to your customers is one of the best ways that you can provide a high-quality social media experience.
Instead of continuously posting links to new products, pose questions about how your products could be improved, work on forging relationships with valuable customers, and produce promotional material that lets people feel more connected to your company.
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