Social Media analytics collects data from your own websites be it blogs, services pages, or social media platforms, and analysis it. If you want your brand to survive against the competitors then this is the resource you have to have.
There are a lot of benefits of social media analytics has
It benchmarks against your competitors
It identifies trending topics
It demonstrates social media ROI
It better understands the needs and expectations of customers which improves the efficiency of customer services.
Social media analytics discover gaps in the market.
Use social media analytics and maximize your time accordingly.
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