What targeting will be available for Story Ads?
Story Ads will offer the same targeting as Single Image or Video ads and Filters in Ads Manager.
What placement options are available for Story Ads?
Story Ads can be placed in four different ways: Automatic Placement, between Posts only, in between Posts and Pages only, or in the Discover Feed only. Publisher or content placement selection is only available for ads delivered within content.
What reporting options are available for Story Ads?
Reporting metrics are available at the Story Ad and Snap Ad levels. Reporting by placement is only available if the ad set is targeted to a specific placement. If Automatic placement is used, reporting by placement will not be available.
What objectives will Story Ads live under?
Story Ads live under the Awareness, App Installs, Engagement, Lead Gen, Website Conversions, and Catalog Sales objectives.
What GBBs are available for Story Ads?
GBB for Impressions, Story Ad Opens, Installs, and Swipe Ups are available at this time.
What tile position will my Story Ad run in?
Delivery will dynamically insert ads throughout the feed. This means that your Story Ad will be visible in any place on the feed, but we will only charge for viewings that are at least 50% on screen for at least 1 second.
Can my Story Ad be seen on the same screen as another Story Ad?
We plan to deliver ads in the same places as other platforms that use the feed environment, but we cannot guarantee that ads will be separated by a certain number of hours or days. However, our delivery system will optimize for consumer experience as well, which will take into account ad served recency.
Can I have a Snapcode that unlocks my Story Ad?
No, Snapcodes cannot unlock a Story Ad or Single Image or Video ad currently.
Can a consumer search for for my Story Ad?
No, they are not searchable in the app.
Are emojis allowed in the title / headline of Story Ads?
Yes, you can use unicode to insert emojis into the headline of the Story Ad.
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