Transactional SMS refers to text messages sent from businesses to their customers providing information necessary to use their product or service. Often sent via an SMS company, examples of transactional text messages include those regarding customer invoices and account balances, order confirmations, shipping, tracking and delivery information, or messages containing links enabling customers to reset a password.
There are many benefits to sending transactional information to customers via SMS as opposed to more traditional methods like phone, post or email.
It is the communication platform of choice by consumers: A study by Harris Poll found that 64% of American adults with text messaging capability said they would prefer to interact with companies via SMS than phone. This figure jumped to 76% for adults aged 18-34. SMS is a non-intrusive channel, and allows recipients to receive and digest information at a time that is convenient. That being said, 95% of SMS are actually opened within 5 minutes of being received.
Efficiency – with modern SMS software, setting up transactional SMS is relatively quick and easy to do. Once established, there is minimal human input required, enabling businesses to direct resources to other areas of the business.
Effectiveness – over 98% of text messages are opened. This makes SMS the most effective platform available for communicating with customers. This is particularly important when sending critical transactional information.
Speed– Transactional SMS are generally time-sensitive in nature, making it vital for businesses to use a platform that allows information to be sent and received swiftly. Transaction SMS is driven by triggers and messages can be sent to customers almost instantly. Furthermore, 95% of text messages are opened within minutes of being received, allowing customers to respond promptly in-turn.
Convenience – 90% of adults have their mobile phone within arms reach at all times. Unlike email, it’s easy for customers to send and receive messages at almost any time of the day – not just when they are sitting in front of a computer or available to take a phone call. This makes SMS an extremely convenient channel for transactional communication.
Loyalty: Transactional SMS can help facilitate a deeper customer relationship and provide a valuable marketing opportunity. Keeping customers informed and engaged via SMS after a transaction can help establish a direct connection between brand and consumer, enhance customer experience and build loyalty, thus driving sales.
In order to enable transactional SMS through an SMS company, you need a reliable SMPP (Simple Messaging Peer to Peer) protocol to function as a relay engine. SMPP, which is a level-7 TCP/IP protocol acts like a robust backbone, allowing swift and effective delivery of messages.
Most enterprises, apps or SaaS providers connect with an SMS gateway provider to roll out their transactional SMS and benefit from its potential. Usually integrators look at array of integration options such as SMPP, HTTP, plugged REST and SOAP along with other alternatives with specific use cases such as MMS API and Email to SMS integration. In most cases, transactional SMS can be a straightforward plug-and-play integration that sits on the top of any system. Some, more security focused enterprises, such as banks and financial institutions, however, look at RESTful or SOAP integrations in order to secure their sending. Ultimately, an API solution is needed to connect with the sender system and therefore enable this transactional SMS module.
After establishing that connection, SMS senders or service users are required to design workflows that suit their business needs and stage it in a way to confirm transactions via SMS
Examples of Transactional SMS:
If that all sounds a little overwhelming, never fear, our customer success team are available 24 hours to talk you through the process. Meanwhile, our tech team are able to assist with establishing transactional SMS quickly and seamlessly.
EDS is a team of social media experts delivering online business solutions and exceptional digital marketing results for companies worldwide. We combine commercial thinking with technical brilliance in Lead Generation, Social Media Marketing, SMS Marketing, Email Marketing, Push Notifications, Google Adwords, Web Development, Search Engine Optimization and pay per click, content generation and online communications. For us, it’s all about return on investment and innovation to add value to your business. If you feel the same, please get in touch and let us provide you with a Free Audit of your online presence. A leading Digital Agency online marketing and Web Development Company with offices in Dubai, UAE . Highly creative and Experienced staff will be delighted to serve you and take the opportunity of your requirements such as Brand Identity, Corporate Brochure, Advertising Campaigns and Web Hosting. Digital Marketing Online Marketing, YouTube Advertising, Instagram Advertising, FaceBook Advertising, Twitter Advertising, Snapchat Advertising, Programmatic Advertising, SEO, Technical Tasks, Social Media Influencer, Mobile Marketing, Ranking Analysis, Fax Marketing, WhatsApp Marketing, LinkedIn Advertising, Video Shoot & Editing.
Call us today on +971-4-5193444 and our Experts will be delighted to help you.