With EDS transactional SMS gateway, we help our clients design, build, host and operate your own SMS applications, quickly and effectively. To offer our end users seamless transactional text message marketing campaign, we have in place multiple Direct Gateway connectivity with major mobile operators throughout the world.
Transactional SMS refers to text messages sent from businesses to their customers providing information necessary to use their product or service. Often sent via an SMS company, examples of transactional text messages include those regarding customer invoices and account balances, order confirmations, shipping, tracking and delivery information, or messages containing links enabling customers to reset a password.
Benefits of SMS for sending transactional information
There are many benefits to sending transactional information to customers via SMS as opposed to more traditional methods like phone, post or email.
It is the communication platform of choice by consumers: A study by Harris Poll found that 64% of American adults with text messaging capability said they would prefer to interact with companies via SMS than phone. This figure jumped to 76% for adults aged 18-34. SMS is a non-intrusive channel, and allows recipients to receive and digest information at a time that is convenient. That being said, 95% of SMS are actually opened within 5 minutes of being received.
Efficiency – with modern SMS software, setting up transactional SMS is relatively quick and easy to do. Once established, there is minimal human input required, enabling businesses to direct resources to other areas of the business.
Effectiveness – over 98% of text messages are opened. This makes SMS the most effective platform available for communicating with customers. This is particularly important when sending critical transactional information.
Speed– Transactional SMS are generally time-sensitive in nature, making it vital for businesses to use a platform that allows information to be sent and received swiftly. Transaction SMS is driven by triggers and messages can be sent to customers almost instantly. Furthermore, 95% of text messages are opened within minutes of being received, allowing customers to respond promptly in-turn.
Convenience – 90% of adults have their mobile phone within arms reach at all times. Unlike email, it’s easy for customers to send and receive messages at almost any time of the day – not just when they are sitting in front of a computer or available to take a phone call. This makes SMS an extremely convenient channel for transactional communication.
Loyalty: Transactional SMS can help facilitate a deeper customer relationship and provide a valuable marketing opportunity. Keeping customers informed and engaged via SMS after a transaction can help establish a direct connection between brand and consumer, enhance customer experience and build loyalty, thus driving sales.
How Transactional SMS Software Works
In order to enable transactional SMS through an SMS company, you need a reliable SMPP (Simple Messaging Peer to Peer) protocol to function as a relay engine. SMPP, which is a level-7 TCP/IP protocol acts like a robust backbone, allowing swift and effective delivery of messages.
Most enterprises, apps or SaaS providers connect with an SMS gateway provider to roll out their transactional SMS and benefit from its potential. Usually integrators look at array of integration options such as SMPP, HTTP, plugged REST and SOAP along with other alternatives with specific use cases such as MMS API and Email to SMS integration. In most cases, transactional SMS can be a straightforward plug-and-play integration that sits on the top of any system. Some, more security focused enterprises, such as banks and financial institutions, however, look at RESTful or SOAP integrations in order to secure their sending. Ultimately, an API solution is needed to connect with the sender system and therefore enable this transactional SMS module.
After establishing that connection, SMS senders or service users are required to design workflows that suit their business needs and stage it in a way to confirm transactions via SMS
Examples of Transactional SMS:
- Dear %first_name%, here is your account balance $ 45.32. Regards. Zero Bank! Text STOP to end
- Dear %first_name%. Credit Bank: Your credit card account is past due. Please make a payment today. Visa-xxxx Text STOP to end
Here are the precautions, requirements for sending Transactional SMS
- To avoid costly legal Fees, always keep a clean database of your opted-in clients and you can produce as evidence in case a complaint is filed by recipient
- Don’t send any promotional message to any of your transactional channel
- Advantage is that since these SMS are not for marketing & promotional, therefore even the numbers that are included in the National Do Not Call list get these messages.
- Delivering bulk urgent information to people eg -Alert SMS, urgent notifications to students and parents.
- Transactional SMS can be sent at any time, without any time constraint.
Why UAE SMS Marketing?
- Less Pricing than the Local Providers
- Fast Message Delivery (more than 14 messages per second)
- Advance Onsite/Telephone/Online/Email Support
- Mobile Numbers Databases which make it possible to deliver your SMS to most interesting recipients only
- No Setup Charges, No Monthly Charges, No Specific Volume Commitment
- User Friendly Web Based Application which allow you to send Single Bulk SMS and History/Monthly Analysis Reports
- Integration Facility in your Existing Web/Desktop Based Applications
- SMS Reply Option can be provided
SMS Application Features
- SMS Application Features
- SMS Marketing By Your Company Name
- Web Based Application
- Full Support to send SMS in English/Arabic/other Languages
- Phonebook-Can store contacts as well as Manage Contacts in Groups
- User can be able to send Single or Bulk SMS
- User can send Bulk SMS from any computer just having Internet Browser
- Integration Facility in your Existing Web/Desktop Based Applications
- View Messages History & Delivery Report
- View Credits Information
If that all sounds a little overwhelming, never fear, our customer success team are available 24 hours to talk you through the process. Meanwhile, our tech team are able to assist with establishing transactional SMS quickly and seamlessly.